Popular culture can be thought of as a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media, such as the advertising and entertainment industries, as well as from other avenues, such as games, food, music, shopping, and other daily activities and processes.

Understanding Circumstances

For many people, popular culture may be the primary way of understanding, reinforcing, and modifying the circumstances of their lives. Most of the everyday knowledge and experiences that are shared by people (in the form of reading, watching, wearing, using, playing, working, talking, and so forth) make up the concept of popular culture. Popular culture, however, is distinguished from such traditional institutions as education, politics, and religion, although the distinction often becomes hazy. Over time, and with repeated exposure to societal norms (through, for instance, mass media), people form conscious and unconscious impressions of...