Networks and Communication - Research Article from Encyclopedia of Communication and Information

This encyclopedia article consists of approximately 8 pages of information about Networks and Communication.
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Network Data, Measures, and Analysis

Network data are fundamentally different from the typical social science approach, which collects information about a variety of variables (such as demographics, attitudes, performance) from a (ideally) random set of individuals (such as students, managers, organizations). This approach assumes that the individuals are independent, so the topic of interest is the association among variables. Typical data are thus a "people by variable" matrix.

For network analysis, the data consists of the relationships among the entities. The entities may be people, organizations, words, events, and so on. The relations may be communication, trade, cooccurrences, hierarchies, or the like (though the rest of this entry will refer to "people"). The strength of such relations among the people might be measured by such things as frequency, attraction, length, and dependency. This is thus a "people by people" dataset. The relations among people might be identified...

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This section contains 2,320 words
(approx. 8 pages at 300 words per page)
Buy the Networks and Communication Encyclopedia Article
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Encyclopedia of Communication and Information
Networks and Communication from Encyclopedia of Communication and Information. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.
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