Max, Peter (1937—)
American artist Peter Max's work visually captured the flavor of the 1960s and hippie culture with its cartoon-like, brightly colored, psychedelic images inspired by Art Nouveau, pop art, Op art, and other styles. His style had a pronounced effect on subsequent graphic art. Max's popularity exploded in the late 1960s with a wide line of products—from clothing to shower curtains—showcasing his mod designs that included stars, flowers, rainbows, birds, butterflies, and human figures. Max's poster designs were hotly pursued by admirers,leading to a million-dollar industry by the turn of the decade and turning the artist into a cultural hero. His career buzzed along well into the 1990s, as he designed an MTV logo, a poster for Bill Clinton's presidential inauguration, and murals for the 1992 World's Fair, in addition to creating posters for the Super Bowl and World Cup in 1994.
Further Reading:
Max, Peter. Peter Max Retrospektive 1963-1993. Berlin, Edition Q, 1993.
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