Marketing: Historical Perspectives - Research Article from Encyclopedia of Business and Finance

This encyclopedia article consists of approximately 10 pages of information about Marketing.
This section contains 2,708 words
(approx. 10 pages at 300 words per page)
Buy the Marketing: Historical Perspectives Encyclopedia Article

What Is Marketing?

"Marketing is advertising, like those false or deceptive ads on television that try to get you to buy something that you don't really want."

"Marketing is like those pushy car salespeople, or those salespeople that come to our front doors selling overpriced vacuum cleaners."

"I hate those rude telemarketers calling at all times of the day and night."

Some individuals think that marketing involves deceptive, high-pressure tactics to get people to buy something they don't really want. Those individuals are incorrect. While marketing usually involves advertising or personal selling, marketing (practiced correctly) should not try to get people to buy things they don't want, nor should marketers use deceptive or pushy tactics to get people to buy. In fact, marketing is really the process of developing products to satisfy customers through proper pricing, promotion, and distribution.

The basic goal behind marketing is to satisfy...

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This section contains 2,708 words
(approx. 10 pages at 300 words per page)
Buy the Marketing: Historical Perspectives Encyclopedia Article
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Encyclopedia of Business and Finance
Marketing: Historical Perspectives from Encyclopedia of Business and Finance. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.
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