Marketing: Historical Perspectives - Research Article from Encyclopedia of Business and Finance

This encyclopedia article consists of approximately 10 pages of information about Marketing.
This section contains 2,708 words
(approx. 10 pages at 300 words per page)
Buy the Marketing: Historical Perspectives Encyclopedia Article

Marketing: Historical Perspectives

This article is an introduction to the historical development of marketing, one of the major functional areas of a business firm. First, marketing is described and defined. Then, the evolution of marketing in the United States is described, touching on several major eras, including the simple trade era, the production era, the sales era, the marketing department era, the marketing company era, and the relationship marketing era.

What Is Marketing?

"Marketing is advertising, like those false or deceptive ads on television that try to get you to buy something that you don't really want."

"Marketing is like those pushy car salespeople, or those salespeople that come to our front doors selling overpriced vacuum cleaners."

"I hate those rude telemarketers calling at all times of the day and night."

Some individuals think that marketing involves deceptive, high-pressure tactics to get people to buy something they...

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This section contains 2,708 words
(approx. 10 pages at 300 words per page)
Buy the Marketing: Historical Perspectives Encyclopedia Article
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Encyclopedia of Business and Finance
Marketing: Historical Perspectives from Encyclopedia of Business and Finance. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.
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