Marketing Concept and Philosophy - Research Article from Encyclopedia of Management

This encyclopedia article consists of approximately 8 pages of information about Marketing Concept and Philosophy.
This section contains 2,338 words
(approx. 8 pages at 300 words per page)
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Marketing Concept and Philosophy

The marketing concept and philosophy is one of the simplest ideas in marketing, and at the same time, it is also one of the most important marketing philosophies. At its very core are the customer and his or her satisfaction. The marketing concept and philosophy states that the organization should strive to satisfy its customers' wants and needs while meeting the organization's goals. In simple terms, "the customer is king".

The implication of the marketing concept is very important for management. It is not something that the marketing department administers, nor is it the sole domain of the marketing department. Rather, it is adopted by the entire organization. From top management to the lowest levels and across all departments of the organization, it is a philosophy or way of doing business. The customers' needs, wants, and satisfaction should always be foremost in...

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This section contains 2,338 words
(approx. 8 pages at 300 words per page)
Buy the Marketing Concept and Philosophy Encyclopedia Article
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Encyclopedia of Management
Marketing Concept and Philosophy from Encyclopedia of Management. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.
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