Journalism, History Of - Research Article from Encyclopedia of Communication and Information

This encyclopedia article consists of approximately 10 pages of information about Journalism, History Of.
This section contains 2,785 words
(approx. 10 pages at 300 words per page)
Buy the Journalism, History Of Encyclopedia Article

The 1830s and the Penny Press

Beginning in the 1830s, a shift occurred away from a partisan press and toward the penny press, which brought profitability to the field and laid the foundation for later news packaging developments. As part of this shift, the interest in news events overtook interest in political essays. Pre-1830s newspapers served political parties and seem to have been aimed at an educated elite— especially political leadership. Dominated by political content, they had small circulations (averaging approximately 1,000), were expensive, and, with estimated life spans averaging three years, were rarely profitable. Advertising was sold by the square, newspapers were delivered by mail, and unpaid subscriptions caused serious financial problems.

Seeking profits, the first successful penny newspaper editor, Benjamin Day, beginning in 1833, introduced structural changes and news packaging techniques. On the structural level, he established new advertising sales and circulation systems, thereby assuring...

(read more)

This section contains 2,785 words
(approx. 10 pages at 300 words per page)
Buy the Journalism, History Of Encyclopedia Article
Copyrights
Encyclopedia of Communication and Information
Journalism, History Of from Encyclopedia of Communication and Information. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.
Follow Us on Facebook