Ethics is the study of questions of morality, the search to understand what is right, wrong, good, and bad. It is the branch of philosophy that systematically studies moral ideals and goals, motives of choice, and patterns of good and bad conduct. Ethics is derived from the Greek ethikos, meaning "character." Issues of personal character, and the search for the best patterns for living, were at the core of Greek ethical philosophy. In contrast, moral is from the Latin more (MOR-ay). The Romans used this term to describe the customary ways that people tended to act. Thus, though the two terms are often used interchangeably today, morality has evolved to mean the social norms that people are taught and conditioned to follow, while ethics has come to refer to

Greek philosopher Socrates was a pioneer in virtue-ethical thinking.

the rational investigating and questioning of these norms...