The case method of analysis involves studying actual business situations—written as an in-depth presentation of a company, its market, and its strategic decisions—in order to improve a manager's or a student's problem-solving ability. Cases typically investigate a contemporary issue in a real-life context. There are multiple issues to consider and many "correct" or viable alternatives to solve the case issues are presented. Case studies provide students with a "note of reality" that makes learning more relevant and enjoyable.

Cases are written and published in textbooks by students, faculty, or consultants. Cases may be based on actual company experiences, like a consulting project, or may be developed from articles and events in business periodicals and newspapers. Cases include actual information of a company's decisions and may include interviews, observations, or data from firm and industry records, as well as database records...