1850–1889 ∼ Mass Production Becomes Reality
Mass production of boots and shoes (1850s) / Proliferation of sewing machines (1860s) / First full service advertising agency (1869) / First full page advertisement, placed by Wanamaker in Philadelphia (1879) / Coca Cola created (1886) / Modern electric motor opens way for consumer appliances (1888) / Printer’s Ink is first advertising trade journal (1888)
MILESTONES: Joseph Lister creates antiseptics for use in surgery in England (1867) • Wyoming is the first state to grant women the vote (1869) • Comstock Law prohibits possessing any obscene book, pamphlet, paper, writing, advertisement, circular, print, picture or drawing of an immoral nature (1873) • The weekly Independent is the most influential religious paper in the country, with over 6,000 clergymen on its mailing list (1880)
1890–1909 ∼ The Beginning of Mass Consumerism
Illuminated and talking advertisements (1890s-1910s) / National Consumer League founded (1892) / First commercial automobile produced (1892) / Free rural postal delivery proliferates mail order catalogs (1896) / Color photo reproduction provides cheap, eye-catching images for ads (1900) / Hoover vacuum cleaner mass marketed (1908) / Ford introduces the first inexpensive car, the Model T (1908)
MILESTONES: Consumer activists improve working conditions (1890s-1920) • World Columbian Exposition held in Chicago illuminates new technology and products (1893) • Proliferation of installment credit plans (1898-1925) • Pure Food and Drug Act sets standards for food and drug control (1906) • Gibson Girl anticipates modem woman’s wardrobe (1909)
1910–1919 ∼ Affordable Products
First publicly advertised maternity wear (1911) / F.W.
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