Timeline

1850–1889 ∼ Mass Production Becomes Reality

Mass production of boots and shoes (1850s) / Proliferation of sewing machines (1860s) / First full service advertising agency (1869) / First full page advertisement, placed by Wanamaker in Philadelphia (1879) / Coca Cola created (1886) / Modern electric motor opens way for consumer appliances (1888) / Printer’s Ink is first advertising trade journal (1888)

MILESTONES: Joseph Lister creates antiseptics for use in surgery in England (1867) • Wyoming is the first state to grant women the vote (1869) • Comstock Law prohibits possessing any obscene book, pamphlet, paper, writing, advertisement, circular, print, picture or drawing of an immoral nature (1873) • The weekly Independent is the most influential religious paper in the country, with over 6,000 clergymen on its mailing list (1880)

1890–1909 ∼ The Beginning of Mass Consumerism

Illuminated and talking advertisements (1890s-1910s) / National Consumer League founded (1892) / First commercial automobile produced (1892) / Free rural postal delivery proliferates mail order...