Sears, Roebuck Catalog
From the time of its origin in 1888, the Sears, Roebuck catalog was more than just a listing of store merchandise. Called the "Big Book" or the "Wish Book" by the millions of people who eagerly awaited its arrival each year, the catalog brought the wider world into the isolated homes of rural America. From it, working-class Americans who lived far from cities or even shops, could order anything from shoes, clothes, furniture, and appliances to wagons and machinery. More than this, they could keep up to date on advances in equipment, technology, and fashion and even take.....
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