William Bernbach Quotes

Famous Quotes by William Bernbach

• "An idea can turn to dust or magic, depending on the talent that rubs against it."  —William Bernbach on Magic
• "In advertising, not to be different is virtual suicide."  —William Bernbach on Miscellaneous
• "Advertising isn't a science.

  It's persuasion. And persuasion is an art."  —William Bernbach on Persuasion

• "An idea can turn to dust or magic, depending on the talent that rubs against it."  —William Bernbach on Talent

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