What type of pricing is use by Coca-Cola?

Asked by ladyday on 21 Nov 21:30

Last updated by Jill W on 23 Jul 10:53

Answered by Jill W on 23 Jul 10:53

1) Price Skimming: Charging premium prices initially to earn maximum revenue.

2) Market Price: Setting price as going market rate (by competitors)

3) Market Penetration: Charging lowest price to achieve highest possible sales.

Coca Cola Pricing Strategy, Shashank Jindal