What are the motifs in The Search by John Battelle?

Consumer revolution is a recurring idea. Search and the Web are bringing empowering information to consumers. Traditional forms of advertising become less effective as people shop around online and respond to ads that follow their Web movements. Information delivery will involve televisions, telephones, automobiles and other connected technologies. Marketing strategies will need to transform from straight persuasion to persuasion based on a particular consumer's desires. The challenge is to determine the intention, possibly from the Database of Intentions, that a potential customer reveals through the clickstream.