What is the theme in Subculture, the Meaning of Style by Dick Hebdige?

The main theme of Dick Hebdige's Subculture is style, realized as an intentional deviation of normative dress, speech, music and dance. Hebdige depicts style as an inherently subversive practice, intended not to define oneself individually, but rather to affiliate oneself with a group who seeks a collective identity separate from the one provided by mass culture. In this way style is both inclusive and rebellious, bringing people together to stand apart.