Who is The Beatles from Karma Cola: Marketing the Mystic East and what is their importance?

At what was arguably the peak of their phenomenal international success as an innovative and popular rock band, the Beatles publicly and loudly professed an interest in, and devotion to, Indian music and culture. The author contends that the interest of such intensely influential figures triggered an overwhelming tidal wave of interest in Eastern philosophy, a wave that opportunists and capitalists in India became all too happy to accommodate, but not necessarily with any kind of spiritual integrity.