Jermaine Dupri Becomes Partner and Owner of 3 Vodka

Vibe.com, May 25th, 2004

"We're proud to announce that Jermaine has become an owner of 3 Vodka Distilling Co., said Brian Berish, managing partner of 3 Vodka Distilling Co. Based on our shared pioneer approach, we've developed a close friendship, and we're extremely excited to take our relationship one step further and join together. Jermaine has a way of elevating everything he touches, and we are positive he will successfully assist in further developing 3 Vodka." The partnership matured as 3 Vodka and Jermaine collaborated for many private and personal VIP events. Jermaine was amazed by 3 Vodka's incredibly smooth taste, the appeal of "distilled from soy," and the sexy packaging. He immediately saw the brand's potential upon discovery and knew he could assist in enriching the brand to the highest level possible. Likewise, the founders of 3 Vodka Distilling Co., are huge supporters of Jermaine and So So Def Recordings and everything he stands for in the music world.

His creativity, innovative business approach and successful family-run company, mirrors everything that 3 Vodka Distilling Co. strives for in achieving company goals. "3 Vodka is representative of what I look for in a brand - from the inside out, it's a flawless product," said Jermaine Durpri. "My passion for the brand is similar to my approach with music: superiority, uniqueness and perfection must all be achieved and that's how I describe 3 Vodka. Becoming a partner in 3 Vodka expands my reach and is the beginning of my plans to broaden the scope of my corporate ties outside of the music business." 3 Vodka represents a breakthrough both in the vodka it contains and the package design. It is the natural essence of soy that lends 3 its signature taste and smoothness. Since 3's initial introduction, celebrities like Britney Spears, Charlize Theron and Ashton Kutcher have been spotted enjoying 3 Vodka. Marvelous things happen when one goes against the grain