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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 25 - 29.

Multiple Choice Questions

1. Who was the director of the CIA when intelligence learned that al-Qaeda may be planning a major attack on the U.S.?
(a) Baruch Fischhoff.
(b) Christopher Chabris.
(c) George Tenet.
(d) Malcolm Gladwell.

2. What organization paid for Thaler to spend a year working with Kahneman in Vancouver?
(a) The Roosevelt Foundation.
(b) The Michael Conner Foundation.
(c) The Spencer C. Kaufman Foundation.
(d) The Russell Sage Foundation.

3. In the experiment conducted at the University of Michigan by Richard Nisbett, how many of the 15 participants responded immediately to the stooge's plea for help?
(a) 4.
(b) 7.
(c) 9.
(d) 13.

4. What creates an asymmetry that makes agreements difficult to reach?
(a) Endowment effect.
(b) Theory-induced blindness.
(c) Loss aversion.
(d) Narrative fallacy.

5. Who was the founder of psychophysics?
(a) Richard Thaler.
(b) Gustav Fechner.
(c) Bruno Frey.
(d) John Gottman.

Short Answer Questions

1. Who is the author of A Random Walk Down Wall Street?

2. What is the conclusion of the paper "Trading is Hazardous to Your Health"?

3. What does the author suggest when quoting sources in persuasive writing?

4. What psychologist demonstrated disgust by relating that one cockroach could ruin the appeal of a bowl of cherries, but that one cherry would not do anything for a bowl of cockroaches?

5. What word is used to describe when people fail to apply a logical rule that is obviously relevant?

(see the answer key)

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