|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. The young men who attempted to mug Bernie Goetz were from where?
2. What is sometimes defined as drinking alcohol solely for the purpose of intoxication?
3. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
4. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
5. Philip Zimbardo is a social scientist at what university?
Short Essay Questions
1. How does the author describe New York City crime when Bernie Goetz’s case took place?
2. How does the author describe the success of Minister John Wesley in Chapter 5?
3. What has been the failure of many anti-smoking campaigns, according to the author? Why?
4. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?
5. What company does the author describe in the beginning of Chapter 6?
6. What key figures in trends does the author describe in Chapter 6?
7. How did crime in New York change in the decade after the Bernie Goetz case? Why do most people believe this change happened?
8. How does the author describe the importance of groups in Chapter 5?
9. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
10. How does the author describe the incident that made Bernie Goetz famous?
Write an essay for ONE of the following topics:
Essay Topic 1
Define and discuss the Law of the Few, the Stickiness Factor and the Power of Context. How do these rules apply to different situations than disease? How does the author use the three rules to explain the resurgence of Hush Puppies shoes?
Essay Topic 2
Describe Howard Levanthal and the study conducted at Yale University. When did the study take place? How were the results perceived? What does the author perceive the results to indicate? What contemporary examples reflect Levanthal’s results?
Essay Topic 3
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
This section contains 780 words
(approx. 3 pages at 300 words per page)