|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. What was the nickname of Darnell McGee?
2. What does the author consider to be the third of the three rules of epidemics?
3. Early research for Sesame Street showed that children watch what they understand and look away when?
4. On what television station does Blue’s Clues air?
5. What brand of cigarettes became sticky when they used a grammatical faux pas in an advertising campaign according to the author in Chapter 1?
Short Essay Questions
1. Why do connectors start trends while normal people do not, according to the author?
2. Early in television's history, few people believed TV held any educational value. Who was the first to challenge this and why?
3. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?
4. What popular parlor game does the author use to describe connectors in Chapter 2?
5. Who was Gaeton Dugas? What was his role in the spread of HIV?
6. How would you describe the voice and tone of the Introduction to the book?
7. What is the typical score for the author’s test for connectors described in Chapter 2?
8. How does the author describe Tom Gau? What does Gau do?
9. What test did the author develop to determine a person’s likelihood to be a connector?
10. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss Tom Gau, Brian Mullen, Peter Jennings, and Howard Friedman. What did researchers discover about the influence Peter Jennings had on presidential elections during the 1980s? What are examples of newscasters today who share this influence? How are mavens illustrated by these examples?
Essay Topic 2
Describe and discuss the experiments led by Ed Palmer and Barbara Flagg for Sesame Street and analyze the findings of their research. How did episodes of Sesame Street evolve with this new information? What other uses have their methods been implemented for?
Essay Topic 3
Discuss Paul Revere and the American Revolution. How does Gladwell describe the events of Revere’s famous ride? In what ways does Revere illustrate the power of connectors? Why, according to the author, was Revere so successful?
This section contains 781 words
(approx. 3 pages at 300 words per page)