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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. Unlike Sesame Street, which tested a third of its episodes, the Blue's Clues research team field tested every episode how many times?
2. What two executives from Hush Puppies Shoes met a New York photographer who told them about the shoes’ resurgence, according to the author in the introduction?
3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
4. What does the author consider to be the third of the three rules of epidemics?
5. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
Short Essay Questions
1. How does the author relate the tipping point to weather in the Introduction?
2. What does the author use as an example to explain the Power of Context in Chapter 1?
3. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?
4. What example does Gladwell use first in illustrating a super-connector in Chapter 2?
5. What is illustrated by the author’s first example in the introduction?
6. What example does Malcolm Gladwell use first in Chapter 1 to illustrate his ideas? What premise does he begin with?
7. What study did Howard Levanthal conduct? How are his pamphlets described?
8. How does the author break down his first law introduced in Chapter 2?
9. How does the author describe Tom Gau? What does Gau do?
10. How does the author describe mavens in Chapter 2?
Essay Topics
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss Tom Gau, Brian Mullen, Peter Jennings, and Howard Friedman. What did researchers discover about the influence Peter Jennings had on presidential elections during the 1980s? What are examples of newscasters today who share this influence? How are mavens illustrated by these examples?
Essay Topic 2
Discuss Paul Revere and the American Revolution. How does Gladwell describe the events of Revere’s famous ride? In what ways does Revere illustrate the power of connectors? Why, according to the author, was Revere so successful?
Essay Topic 3
Describe and analyze the incident involving Bernie Goetz in 1984 in New York. What crime was Goetz convicted of for his actions? What did the newspapers report about Goetz and his assailants? How does context relate to this situation?
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This section contains 807 words (approx. 3 pages at 300 words per page) |
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