|Name: _________________________||Period: ___________________|
This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.
Short Answer Questions
1. When was Paul Revere born?
2. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?
3. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?
4. In Gladwell’s rough quiz to test the number of people a person may know, few people score over what number?
5. Researchers prior to Blue's Clues believed that children could not follow what?
Short Essay Questions
1. Who was Gaeton Dugas? What was his role in the spread of HIV?
2. How does the author break down his first law introduced in Chapter 2?
3. What did early research for Sesame Street reveal?
4. What contribution did Barbara Flagg make for the research on Sesame Street?
5. How does the author describe Tom Gau? What does Gau do?
6. How does the author describe Lois Weisberg in Chapter 2?
7. How does the author describe mavens in Chapter 2?
8. How does the author describe Roger Horchow in the text?
9. What does the author state in reference to yawning in the Introduction?
10. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?
Write an essay for ONE of the following topics:
Essay Topic 1
Discuss the role of mavens in epidemics, be them diseases or trends. How do mavens serve to keep the market honest? How do mavens relate to connectors and salesmen? Who does the author cite as a prototypical maven who is "almost pathologically helpful"? Why does he say this?
Essay Topic 2
Describe and discuss the murder of Kitty Genovese and the bystander effect. Who coined the terms “bystander effect” and "Genovese syndrome"? What are more recent examples of this phenomenon? If Genovese had been in a different environment, would it have affected her murder? How does the Power of Context apply to other situations similar to the Kitty Genovese murder?
Essay Topic 3
Describe and discuss the experiments led by Ed Palmer and Barbara Flagg for Sesame Street and analyze the findings of their research. How did episodes of Sesame Street evolve with this new information? What other uses have their methods been implemented for?
This section contains 729 words
(approx. 3 pages at 300 words per page)