|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. According to the author in Chapter 7, even as the amount of advertising against smoking increases, what also increases?
(b) Teen smoking.
(c) Tobacco marketing.
(d) Adult smoking.
2. What imposes automatic punishment for infractions of a stated rule with the intention of eliminating undesirable conduct?
(b) Terrorism threat.
(c) Zero tolerance.
(d) No Authority Clause.
3. The author states in Chapter 5 that a person's brain only remembers about how many types of a particular item?
(a) 3 or 4.
(b) 9 or 10.
(c) 6 or 7.
(d) 4 or 5.
4. What business consultant uses the example of high technology to argue that there is a substantial difference between the people who originate trends and ideas and the people in the majority?
(a) Brian Mullen.
(b) Mark Alpert.
(c) Todd Kessler.
(d) Geoffrey Moore.
5. What is a statement or group of statements that lead to a contradiction or a situation which defies logic or reason?
Short Answer Questions
1. When the New York City Subway system came under new directorship at the height of crime problems, the first area of change became what?
2. Tom Gau, according to the author in Chapter 6, is the ultimate what?
3. Who is the author of Divine Secrets of the Ya-Ya Sisterhood?
4. What was Bernie Goetz dubbed by the New York press following the incident on the subway?
5. On a personal level, a typical person claims about how many close relationships, according to the author in Chapter 5?
Short Essay Questions
1. According to the author, a teenager who begins smoking will not develop an addiction threshold for up to three years. Given this, how does Gladwell propose prevention of regular smokers?
2. What is channel capacity, and what importance does it have, according to the author?
3. How does the author describe New York City crime when Bernie Goetz’s case took place?
4. How does the author describe the obstacle in anti-smoking campaigns with teens?
5. How does the author describe the importance of groups in Chapter 5?
6. What example does the author give from The Psychology of Rumor in Chapter 6?
7. How does the author describe the incident that made Bernie Goetz famous?
8. What, according to the author, gives teens “psychological permission” to smoke?
9. How does the author describe the publication of Rebecca Wells's novel Divine Secrets of the Ya-Ya Sisterhood in Chapter 5?
10. What was “fare beating” and why was it not prosecuted before the New York City Subway system got a new director?
This section contains 776 words
(approx. 3 pages at 300 words per page)