The Tipping Point Test | Mid-Book Test - Medium

Malcolm Gladwell
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Early research for Sesame Street showed that children watch what they understand and look away when?
(a) When puppets are introduced.
(b) When they hear music.
(c) When they become bored.
(d) When they see flashing lights.

2. When was Joan Ganz Cooney born?
(a) 1929.
(b) 1919.
(c) 1954.
(d) 1935.

3. What refers to a social psychological phenomenon where individuals do not offer any means of help in an emergency situation to the victim when other people are present?
(a) The silence effect.
(b) The bystander effect.
(c) The escape effect.
(d) The freedom effect.

4. On what television station does Blue’s Clues air?
(a) The Disney Channel.
(b) Nickelodeon.
(c) Public Broadcasting Station.
(d) National Educational Television.

5. Not only do connectors know many people; they also operate in a variety of what, according to the author?
(a) Countries.
(b) Social niches.
(c) Platitudes.
(d) Government offices.

Short Answer Questions

1. When did Gaeton Dugas die?

2. Who assembled the team that developed Blue's Clues?

3. What was the cause in the spike of syphilis cases in Baltimore, according to the Centers for Disease Control?

4. Researchers for Sesame Street found that by focusing on the appropriate part of an episode the intended message becomes what, according to the author in Chapter 3?

5. What researcher from Johns Hopkins University blames the syphilis epidemic in Baltimore on the breakdown of medical services in the city’s poorest neighborhoods, according to the author in Chapter 1?

Short Essay Questions

1. What is the typical score for the author’s test for connectors described in Chapter 2?

2. What does the author state in reference to yawning in the Introduction?

3. Why do connectors start trends while normal people do not, according to the author?

4. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

5. What example does the author use in the introduction to describe his theories?

6. How does the author describe Roger Horchow in the text?

7. What example does Gladwell use first in illustrating a super-connector in Chapter 2?

8. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

9. What does the author use as an example to explain the Power of Context in Chapter 1?

10. What test did the author develop to determine a person’s likelihood to be a connector?

(see the answer keys)

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