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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What leading epidemiologist theorizes that the syphilis epidemic in Baltimore was caused by the diminishing of public housing?
(a) John Bartlett.
(b) Darnell McGee.
(c) John Potterat.
(d) John Zenilman.

2. What does the author consider to be the second of the three rules of epidemics?
(a) The Law of the Many.
(b) The Stickiness Factor.
(c) The Law of the Few.
(d) The Power of Context.

3. Darnell McGee is known to have infected over how many people with HIV?
(a) 300.
(b) 2.
(c) 30.
(d) 100.

4. What psychologist developed what he called the Affective Test to measure charisma?
(a) Ed Palmer.
(b) Mark Alpert.
(c) Tom Gau.
(d) Howard Friedman.

5. Howard Levanthal distributed pamphlets to seniors about what kind of vaccinations, according to the author in Chapter 3?
(a) Polio.
(b) Influenza.
(c) Herpes.
(d) Tetanus.

Short Answer Questions

1. Howard Levanthal distributed how many different pamphlets to seniors about shots in Chapter 3?

2. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the third of these?

3. What is Roger Horchow’s profession?

4. Who developed an invaluable tool for Sesame Street called the distracter?

5. What was Joan Ganz Cooney’s first television program?

Short Essay Questions

1. What test did the author develop to determine a person’s likelihood to be a connector?

2. What contribution did Barbara Flagg make for the research on Sesame Street?

3. Why do connectors start trends while normal people do not, according to the author?

4. How does the author relate the tipping point to weather in the Introduction?

5. How does Gladwell introduce the book? What three rules for the tipping point does the author give in the introduction?

6. What is the typical score for the author’s test for connectors described in Chapter 2?

7. According to the author, connectors operate in a variety of social niches. How does he compare Kevin Bacon and John Wayne?

8. How does the author break down his first law introduced in Chapter 2?

9. What is illustrated by the author’s first example in the introduction?

10. How do connectors differ from normal people, according to the author?

(see the answer keys)

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