The Tipping Point Quiz | Eight Week Quiz G

Malcolm Gladwell
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 8.

Multiple Choice Questions

1. Who was the former head of market research at Lambesis and a key figure in their success?
(a) Todd Kessler.
(b) Barbara Flagg.
(c) Brian Mullen.
(d) DeeDee Gordon.

2. What psychologist developed what he called the Affective Test to measure charisma?
(a) Mark Alpert.
(b) Howard Friedman.
(c) Tom Gau.
(d) Ed Palmer.

3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?
(a) Tom Gau.
(b) Howard Friedman.
(c) John Bartlett.
(d) Wunderman.

4. What is a term used to describe the use of drugs or other self-soothing forms of behavior to treat untreated and often undiagnosed mental distress?
(a) Self-medication.
(b) Addiction.
(c) Tolerance.
(d) Care management.

5. What is the name of the company that produces Hush Puppies Shoes?
(a) Adidas.
(b) Peppermill.
(c) Entourage.
(d) Wolverine.

Short Answer Questions

1. Who was convicted of the murder of Kitty Genovese?

2. On what date was Bernie Goetz mugged on the subway?

3. In Chapter 6, Gladwell tells the story of a Chinese professor working for an American university who asked about a mountain where?

4. Some experts have suggested that poor modeling at home influences children to smoke. However, what children do not follow this pattern, according to the author in Chapter 7?

5. The author describes an advertising agent for Columbia Record Club who encouraged viewers to look for what in the magazine ads in Chapter 3?

(see the answer key)

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