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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3.

Multiple Choice Questions

1. According to the author’s sources, how many patients visited Baltimore’s sexually transmitted disease clinics in the year from 1990-1991?
(a) 62,000.
(b) 10,000.
(c) 29,000.
(d) 36,000.

2. What researcher from Syracuse University showed that of the three major news outlets, Peter Jennings showed a bias in the presidential elections of the 1980s?
(a) John Potterat.
(b) Brian Mullen.
(c) Mark Alpert.
(d) Tom Gau.

3. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the first of these?
(a) Mavens.
(b) Salesmen.
(c) Connectors.
(d) Mercenaries.

4. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?
(a) Mirror neuron.
(b) Neuron reverberation.
(c) Atomic neuron.
(d) Mimicry neuron.

5. What does the author consider to be the third of the three rules of epidemics?
(a) The Power of Context.
(b) The Stickiness Factor.
(c) The Law of the Few.
(d) The Law of the Many.

Short Answer Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

2. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?

3. What advertising agent for Columbia Record Club increased the stickiness of his ads simply by drawing a link between televised and print ads?

4. Early research for Sesame Street showed that the presence of toys does not impact a child's what?

5. Early research for Sesame Street showed that children watch what they understand and look away when?

(see the answer key)

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