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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. Teenage girls in Los Angeles were noticed dressing like Mexican gangsters in what was referred to as what look?
(a) “The wife beater.”
(b) “The gringo.”
(c) “The Cyndi Lauper.”
(d) “The Pulp Fiction.”

2. According to the author, the first of the farmers in Iowa who tried the new seed corn were what?
(a) The Connectors.
(b) The Innovators.
(c) The Mavens.
(d) The Salespeople.

3. In one study described in Chapter 4, a group of seminary students prepared to give a lecture on what parable?
(a) Cain and Abel.
(b) The good Samaritan.
(c) Abraham and Peter.
(d) The parting of the Red Sea.

4. When was an analysis of the spread of hybrid seed corn in Green County, Iowa, conducted, according to the author in Chapter 6?
(a) The 1950s.
(b) The 1960s.
(c) The 1920s.
(d) The 1930s.

5. In Gladwell’s rough quiz to test the number of people a person may know, a typical score comes in around what number?
(a) 90.
(b) 30.
(c) 50.
(d) 70.

Short Answer Questions

1. In Gladwell’s rough quiz to test the number of people a person may know, people are given a random selection of last names from what?

2. Who is the creative director of the Lambesis Agency?

3. When did Philip Zimbardo conduct his prison study?

4. Where did Bernie Goetz earn a bachelor’s degree?

5. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?

(see the answer key)

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