The Tipping Point Quiz | One Week Quiz A

Malcolm Gladwell
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 6.

Multiple Choice Questions

1. In Chapter 2, Gladwell explains the Law of the Few, which he splits further into three classes of people. Which is the second of these?
(a) Salesmen.
(b) Connectors.
(c) Mercenaries.
(d) Mavens.

2. According to the author in Chapter 6, the Airwalk company developed a cult following and built up a business earning how much yearly after only a few years?
(a) $50 million.
(b) $2 billion.
(c) $13 million.
(d) $10 million.

3. Who is the creative director of the Lambesis Agency?
(a) Tom Gao.
(b) Todd Kessler.
(c) Chad Farmer.
(d) David Gunn.

4. According to one study, frequent viewers of Peter Jennings were more likely to vote for whom in the 1980s?
(a) Ronald Reagan.
(b) Dan Quayle.
(c) Bill Clinton.
(d) Richard Nixon.

5. Lois Weisberg was responsible for the establishment of what renowned program, which gathered youths to a vacant block downtown to make art?
(a) Art Union Square.
(b) Gallery 37.
(c) Central Park Gallery.
(d) Seattle Gateway.

Short Answer Questions

1. What refers to a neuron that fires both when an animal acts and when an animal observes the same action performed by another?

2. What professor from the Johns Hopkins School of Public Health discusses the needle exchange program in Baltimore in Chapter 6?

3. Who does the author cite as a prototypical maven who is "almost pathologically helpful"?

4. Who conducted an analysis of the spread of hybrid seed corn in Green County, Iowa, according to the author in Chapter 6?

5. What was Bernie Goetz dubbed by the New York press following the incident on the subway?

(see the answer key)

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