The Search Test | Final Test - Medium

John Battelle
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. During the months leading up to the stock opening, what does a former senior manager file a lawsuit against the company for?
(a) Copyright infringement.
(b) Wrongful termination.
(c) Unacceptable working conditions.
(d) Age discrimination.

2. What are "The Tablets?"
(a) Ten ideas for expanding the company in different directions.
(b) Detailed employee protocol when dealing with the media or press.
(c) A set of new regulations that the company must follow based on SEC rulings.
(d) A declaration of the company's principals and values.

3. What question does the Florida Supreme Court attempt to answer in 2003?
(a) How much profit should an Internet company be allowed to generate?
(b) What government ethic laws apply to Internet advertisers?
(c) How much information should be available on the Internet?
(d) Does online theft carry the same penalty as offline theft?

4. What is one way for a website to avoid being banned from Google's index?
(a) Purchase Google's SEO software.
(b) Purchase AdSense from Google.
(c) Contact Google before adding a new website to its directory.
(d) Send all website information to Google for approval before publishing it to the Internet.

5. When is the "semantic Web" idea born?
(a) 1996.
(b) 1999.
(c) 1998.
(d) 1997.

Short Answer Questions

1. Who creates "The Tablets?"

2. According to Battelle, search engines are on a quest for the "complete mastery" of what?

3. What has Yahoo learned that Google has not up until this point?

4. Battelle speculates that eventually anything of value may have identification tags to track them, including which of the following?

5. What does the "semantic Web" idea entail?

Short Essay Questions

1. Explain the peculiar characteristics surrounding the way Google grows, citing examples of Larry Page and Sergey Brin's odd culture and the reaction it might generate.

2. How does Battelle's personal story, as told in Chapter 12, lead him to an important discovery?

3. Explain the semantic Web, its original use, and an example of how it could be adapted for larger applications.

4. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

5. What eventually leads Google to begin selling stock in the company?

6. What part of Larry Page's letter offends Wall Street and why? To whom was the letter addressed?

7. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

8. Briefly describe why certain places are intentionally kept away from search access, and give one example.

9. Describe the confusion Internet users have with Google's email and why they feel their privacy is being violated.

10. What are some of the challenges mentioned in Chapter 10 that Google faces as it continues to grow?

(see the answer keys)

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