The Search Test | Final Test - Medium

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.

The Search Test | Final Test - Medium

John Battelle
This set of Lesson Plans consists of approximately 166 pages of tests, essay questions, lessons, and other teaching materials.
Buy The Search Lesson Plans
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter 12, The Epilogue, Battelle discusses how Internet searches can lead to what unintended consequence?
(a) Information about other Internet users.
(b) New and enlightening discoveries.
(c) Spam.
(d) Pop-up ads.

2. Why does Google decide not to sell stock during its first few years?
(a) It doesn't think there will be enough shareholders to make it a worthwhile endeavor.
(b) It generates enough cash from income, so it is not necessary to sell stock to raise capital.
(c) All of the principal partners in the company are against it for ethical reasons.
(d) The stock market crash deters it from participating in an unstable market.

3. What is Google criticized for by the financial press?
(a) The range of its stock prices.
(b) The number of employees the company has.
(c) The amount of time it took for the company to go public.
(d) The lawsuits filed against the company.

4. What is one way for a website to avoid being banned from Google's index?
(a) Contact Google before adding a new website to its directory.
(b) Purchase Google's SEO software.
(c) Send all website information to Google for approval before publishing it to the Internet.
(d) Purchase AdSense from Google.

5. How does Battelle describe the path Google is taking?
(a) Destructive.
(b) Innovative.
(c) Chaotic.
(d) Immoral.

Short Answer Questions

1. What is the advantage of having an effective question?

2. As mentioned in Chapter 10, how many employees does Google plan to have in the next few years?

3. According to Battelle, what two entities are public companies held accountable to?

4. Where does the most pressure come from for Google to sell stocks?

5. What is one area where Google might be able to use the semantic Web idea?

Short Essay Questions

1. Describe the main difference in the way Google and Yahoo approach Internet search.

2. How does an algorithm tweak on Google's part inadvertently hurt many online businesses in 2003?

3. How can clickstream analysis lead to the further development of search?

4. What are some of the concerns outlined in Chapter 8 about privacy and Internet search?

5. What are the two important facts about search that Battelle's story illustrates in Chapter 12?

6. What business practice discussed in Chapter 8 might be perceived as an abandonment of Google's motto?

7. Briefly describe some of the troubles Google experiences during the months before becoming a public company.

8. What eventually leads Google to begin selling stock in the company?

9. Briefly describe why certain places are intentionally kept away from search access, and give one example.

10. Describe Battelle's notion of the everlasting impact of search that he explores in Chapter 12.

(see the answer keys)

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