The Search Test | Mid-Book Test - Easy

John Battelle
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
(a) Email.
(b) An online payment system.
(c) A website directory.
(d) A search box.

2. How many advertiser relationships does Google have?
(a) More than a million.
(b) Less than 100,000.
(c) More than 225,000.
(d) Less than 50,000.

3. After the Internet bubble bursts and capital investments for new Internet companies shrink, what happens to Overture?
(a) It is sold to the highest bidder.
(b) It is the only company to remain after the burst.
(c) It is driven out of business.
(d) It enters into a merger with Google.

4. What causes many advertisers to have a negative view of Google?
(a) Advertisers begins to lose money when they cannot understand Google's complex advertising system.
(b) Google begins implementing a limit on the number of ads it sells to each advertiser.
(c) Google's automated approach to advertising reduces the need for customer relations.
(d) Google refuses to do business with other Internet companies.

5. Search traffic typically increases during what two times of the day?
(a) The morning and late afternoon.
(b) The morning and evening.
(c) The morning and early afternoon.
(d) The afternoon and evening.

6. With which well-known director does Gross create IdeaLab, a company where his ideas can be put into action?
(a) Steven Spielberg.
(b) George Lucas.
(c) Ron Howard.
(d) Oliver Stone.

7. Sixty-five percent of all Internet searches are estimated for what purpose?
(a) Commercial use.
(b) To get information.
(c) Education.
(d) Entertainment.

8. How does Google attempt to avoid the costly hiring spiral?
(a) It consider hiring only those employees with a proven track record with other companies.
(b) It begins hiring only people their employees personally know.
(c) It interviews people on a limited referral basis.
(d) It has prospective employees go through an extensive series of interviews set up by committees.

9. What two examples are listed as popular clickstream analysis?
(a) Google's PageRank and Amazon's recommendations system.
(b) Webhosting and Website tracking modules.
(c) Google's AdWords and Microsoft's pop-up ads.
(d) Website counters and opt-in boxes.

10. What does Google add to the concept of parallel computing to make it even more beneficial?
(a) Twice as much hardware to double their results.
(b) The notion of allowing other companies access to their hardware to cut operating costs.
(c) Huge, cost-effective scaling by using inexpensive hardware.
(d) The plan to build all of their own hardware to reduce labor and equipment costs.

11. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) An office building.
(b) A garage.
(c) A room in her house.
(d) A computer lab.

12. How does the media view Google in 2002?
(a) As a company that is growing too fast.
(b) As an honest company.
(c) As a failing company.
(d) As a deceitful company.

13. What percentage of search growth occurs in the U.S.?
(a) More than 40 percent per year.
(b) Close to 30 percent per year.
(c) Close to 15 percent per year.
(d) Less than 10 percent per year.

14. What was Excite's most notable feature?
(a) A customizable user page.
(b) Two search boxes for multiple searches.
(c) A section where the most traveled to websites is bookmarked.
(d) A history box showing the most recent websites and keywords searched.

15. What does "DNS" stand for?
(a) Domain Name Server.
(b) Domain Name Search.
(c) Domain Name Services.
(d) Domain Name Status.

Short Answer Questions

1. In the A, B, C, D hiring model, which type of employees do "A grade" employees tend to hire?

2. What is the main idea behind the original concept of Google?

3. The basic model of a search engine has remained largely unchanged since when?

4. Where is the location of the first main office for Google?

5. What angers webmasters in the early stages of Google?

(see the answer keys)

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