The Search Test | Mid-Book Test - Easy

John Battelle
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This test consists of 15 multiple choice questions and 5 short answer questions.

Multiple Choice Questions

1. In what year did Alan Emtage create Archie, the first Internet search engine?
(a) 1988.
(b) 1985.
(c) 1990.
(d) 1991.

2. For what amount is Overture finally sold?
(a) $2.63 million.
(b) $1.36 million.
(c) $1.63 billion.
(d) $2.36 billion.

3. Why does the press reject GoTo.com's business plan?
(a) They do not understand it.
(b) There is not enough Internet regulation in their opinion.
(c) They are not benefiting from it.
(d) They feel it is unethical.

4. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Excellent Search Engine.
(b) Yang and Filo's Web Crawler.
(c) Jerry and David's Guide to the World Wide Web.
(d) YahooCrawler.com.

5. What two examples are listed as popular clickstream analysis?
(a) Google's PageRank and Amazon's recommendations system.
(b) Webhosting and Website tracking modules.
(c) Google's AdWords and Microsoft's pop-up ads.
(d) Website counters and opt-in boxes.

6. Where did Monier end up working after AltaVista was sold and reworked?
(a) Yahoo.
(b) Google.
(c) EBay.
(d) AOL.

7. What are SERPs?
(a) Search Engine Response Pages.
(b) Search Engine Research Portals.
(c) Search Engine Resource Parameters.
(d) Search Engine Result Pages.

8. What is the main idea behind the original concept of Google?
(a) To develop a search engine that can interpret the active search tendencies of its users.
(b) To eliminate any websites from the search results that do not include at least 50 percent of relevant information to the keywords.
(c) To locate websites that provide the most text per page.
(d) To rank websites by importance as they lead back to a single Web page.

9. GoTo.com is founded on what line of thinking?
(a) Advertisers who sell online products rely on incredible amounts of traffic to their websites to stay in business.
(b) Advertisers will be willing to pay more to have paying customers directed to their websites instead of higher volumes of low-quality traffic.
(c) Internet users who have not made purchases online should be charged a service fee for using search engines.
(d) Internet users will be willing to pay for a faster search engine with more targeted results.

10. To which existing sites do Page and Brin compare their new search engine in order to appreciate its value?
(a) Excite and MSN.
(b) AOL and MSN.
(c) AltaVista and Excite.
(d) AltaVista and MSN.

11. What year does the Internet bubble burst, leading to the decline of IdeaLab?
(a) 2000.
(b) 1999.
(c) 2001.
(d) 2002.

12. The basic model of a search engine has remained largely unchanged since when?
(a) The 1980s.
(b) The year 2000.
(c) The 1990s.
(d) The 1970s.

13. What does Susan Wojcicki rent to Page and Brin for them to use to develop further technology?
(a) An office building.
(b) A room in her house.
(c) A computer lab.
(d) A garage.

14. What company eventually bought WebCrawler in 1995?
(a) Microsoft.
(b) Google.
(c) AOL.
(d) Yahoo.

15. What leads Google to reconnect with Bill Gross and reconsider his business model?
(a) The decreasing number of advertisers that were buying ads.
(b) The 2001 terrorist attacks.
(c) The lack of Internet users choosing Google as a search engine.
(d) The NASDAQ market crash in 2000.

Short Answer Questions

1. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?

2. How many advertiser relationships does Google have?

3. In 1993, what university created Veronica, the second search engine?

4. What public relations idea does Google try after brand marketing, making it the only company not to spend any money on marketing?

5. How is the intelligence coded to speed up and refine a search for Internet users?

(see the answer keys)

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