The Search | Short Essay Assignments

Short Essay Questions

The 60 short essay questions listed in this section require a one to two sentence answer. They ask students to demonstrate a deeper understanding of the text. Students must describe what they've read, rather than just recall it.

Short Essay Question - Chapter 1, The Database of Intentions

1. Briefly describe the Database of Intentions.

2. Explain how a Database of Intentions can be useful to marketing on the Internet.

3. What is the concept behind "paid search?"

4. What is an example of a company or website that uses clickstream analysis? How does this company or website use it?

5. Why do some believe that clickstream analysis technology could potentially be dangerous?

6. How does Battelle compare the computers on Star Trek to the search engine...
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