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This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 3, Search Before Google.

Multiple Choice Questions

1. What company eventually bought WebCrawler in 1995?
(a) Microsoft.
(b) Yahoo.
(c) Google.
(d) AOL.

2. In what year was the worldwide average at 550 million searches per day?
(a) 2004.
(b) 2005.
(c) 2003.
(d) 2002.

3. How many searches does the rest of the world perform compared to U.S. Internet users?
(a) Twice as many.
(b) Five times as many.
(c) Three times as many.
(d) Less than half as many.

4. Before changing to Yahoo in 1995, what was the original name given to the search engine in 1994 by creators, Jerry Yang and David Filo?
(a) Jerry and David's Guide to the World Wide Web.
(b) Yang and Filo's Web Crawler.
(c) YahooCrawler.com.
(d) Jerry and David's Excellent Search Engine.

5. According to the 2004 research paper, how often do 85 percent of U.S. users perform Internet searches?
(a) Once a week.
(b) More than twice a week.
(c) Once every two weeks.
(d) Once a month.

Short Answer Questions

1. What is an IP (Internet Protocol)?

2. How long does Schmidt take before understanding the place of a search engine and agreeing with Battelle?

3. What alternative search engine did Dr. Michael Mauldin create in 1994?

4. Which one of the following does not represent one of the pieces of information that the database should be analyzing to sell to clients?

5. What is the average response rate for paid ads on Google or Yahoo?

(see the answer key)

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