|Name: _________________________||Period: ___________________|
This quiz consists of 5 multiple choice and 5 short answer questions through Chapter 2, Who, What, Where, Why, When, and How (Much).
Multiple Choice Questions
1. What happens to prove that Google can generate billions of dollars in revenue from developing search engines and databases?
(a) They begin advertising the products of offline stores.
(b) They begin accepting payments for higher rankings in search results.
(c) They begin working with Amazon to direct more buyers to their search pages.
(d) They begin offering ad space for companies who own websites.
2. The basic model of a search engine has remained largely unchanged since when?
(a) The 1990s.
(b) The 1980s.
(c) The 1970s.
(d) The year 2000.
3. In what year was the worldwide average at 550 million searches per day?
4. Google's search engine analyzes how many factors when determining the relevance of the user's keywords?
(a) Between 50 and 100 factors.
(b) More than 200 factors.
(c) More than 100 factors.
(d) Less than 50 factors.
5. In his original vision for a Database of Intentions, what does Battelle see the database being built with?
(a) Names and addresses of Internet users.
(b) Popular search terms.
(c) A collection of stores that offered online services.
(d) The most visited websites on the Internet.
Short Answer Questions
1. How much time passes for Google to go from next to nothing to earning over $4 billion in revenue?
2. How many searches does the rest of the world perform compared to U.S. Internet users?
3. What are SERPs?
4. As Battelle points out, Internet use has grown to become more and more common, and most people are familiar with what online tool?
5. How many advertiser relationships does Google have?
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