1. Why does the press reject GoTo.com's business plan?
(a) They do not understand it.
(b) They feel it is unethical.
(c) There is not enough Internet regulation in their opinion.
(d) They are not benefiting from it.

2. What key factor do Page and Brin count on to make their search engine so effective?
(a) The directory would provide more details for each website than any other search engine.
(b) Its efficiency would grow with each search performed.
(c) The bigger the World Wide Web became, the better the search engine would function.
(d) Internet users would do twice as many searches on it because of its speed.

3. IdeaLab initially operates on what theory about developing new business ideas?
(a) Producing products as they are sold to avoid large investments in each new business venture.
(b) Marketing business ideas exclusively online where startup costs are much lower than offline ones.
(c) Assembling one team to start new businesses, and reducing the time and work involved with assembling separate teams for each idea.
(d) Strategically placing new business ideas in films to test the reaction of crowds before investing in them.

4. How do search engines generate income from advertisers?
(a) They collect a fee based on the amount of times an ad is displayed in search results.
(b) They charge advertisers a flat rate per month for their ad space.
(c) They receive a pay-per-click fee when a user responds to an ad.
(d) They charge a listing fee for businesses to rank higher in search directories.

5. What is Battelle's central focus in Chapter 2?
(a) To detail the beginning of search engines.
(b) To explain the history of the Internet and why searches account for the largest percentage of Internet use.
(c) To describe the process a search engine goes through to track Internet users.
(d) To explain how search engines work, when and why they are used, and how many people use them.