|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. The third aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the self-fulfilling prophecy.
(b) Appeal of the contrived.
(d) Appeal of the half-intelligible.
2. What is the second characteristic of the image, according to Boorstin?
(a) It is simplified.
(b) It is synthetic.
(c) It is ambiguous.
(d) It is believable.
3. What does Boorstin write essentially means that people have accepted and bought into the image that we are trying to uphold?
4. Who invented the steam powered rotary printing press in 1843 in the United States?
(a) Johannes Gutenberg.
(b) Stephan Michaelson.
(c) Henry Watson.
(d) Richard M. Hoe.
5. Boorstin writes that our enemies profit from the fact they are known only, or primarily, through their what?
Short Answer Questions
1. Daniel J. Boorstin was appointed twelfth Librarian of the United States Congress from 1975 until when?
2. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?
3. What word does Boorstin suggest we created out of the need to express the specialness of that which is real, in Chapter 6 - Section III?
4. Boorstin writes that the amount of dissociation has become so absolute that what no longer feels real?
5. What Muzak designer suggested that his company was more the business of programming than the business of music?
Short Essay Questions
1. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?
2. What does Boorstin suggest was the impact of Reader's Digest on the populace? What is Reader's Digest?
3. What changes took place in the binding industry for printmaking? What effect did this have?
4. How does Boorstin view the impact of advertising on the American psyche?
5. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?
6. What is the third aspect of "successful advertising" described by Boorstin? How is it defined?
7. How does Boorstin define "ideal-thinking" and "image-thinking"?
8. How does Boorstin define movies as a pseudo-event?
9. What are the first two aspects of images discussed by Boorstin in Chapter 5 - Section I?
10. What changes to the printing industry does Boorstin describe in Chapter 4 - Section I?
This section contains 873 words
(approx. 3 pages at 300 words per page)