|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Donald O'Neill.
(b) James Morrison.
(c) Adolf Zukor.
(d) Carl Laemmle.
2. In Chapter 6 - Section I, Boorstin asserts that America has experienced a move from what to images?
3. Where is Reader's Digest based?
(a) Portland, Oregon.
(b) Chappaqua, New York.
(c) New York, New York.
(d) San Francisco, California.
4. Boorstin writes that advertising helps to make a shift from what is true to what is what?
5. When did P.T. Barnum purchase Scudder's American Museum?
Short Answer Questions
1. What editor and co-editor of Publishers' Weekly guided the publication through much of the 20th century?
2. Boorstin writes that our enemies profit from the fact they are known only, or primarily, through their what?
3. What refers to theatrical performances presented in one of the 40 large professional theaters with 500 seats or more located in the Theater District, New York?
4. What term refers to that pertaining to one's own or a particular country as apart from other countries?
5. What is the fourth characteristic of the image, according to Boorstin?
Short Essay Questions
1. How does Boorstin define "ideal-thinking" and "image-thinking"?
2. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?
3. How does Boorstin define movies as a pseudo-event?
4. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?
5. What does Boorstin suggest was the impact of Reader's Digest on the populace? What is Reader's Digest?
6. What is the second aspect of "successful advertising" described by Boorstin? How is it defined?
7. What changes took place in the binding industry for printmaking? What effect did this have?
8. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?
9. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?
10. How does Boorstin define "passivity" in the image in Chapter 5 - Section I?
This section contains 855 words
(approx. 3 pages at 300 words per page)