|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Boorstin writes that advertising helps to make a shift from what is true to what is what?
2. Who developed an early printing press in 1436?
(a) Galileo Galilei.
(b) Stephan Michaelson.
(c) Johannes Gutenberg.
(d) Henry Watson.
3. The third aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the self-fulfilling prophecy.
(b) Appeal of the contrived.
(d) Appeal of the half-intelligible.
4. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?
5. What refers to a single complete page, front and back, in a finished book?
(d) Press page.
Short Answer Questions
1. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
2. Boorstin writes in Chapter 6 - Section III, "We fill our lives not with experience but with the ____ of experience."
3. What refers to inexpensive fiction magazines published from 1896 through the 1950s?
4. In Chapter 5 - Section V, Boorstin states that even ____ have become blurred because of the relentless drive of business and consumerism.
5. Daniel J. Boorstin was appointed twelfth Librarian of the United States Congress from 1975 until when?
Short Essay Questions
1. What suggestions does Boorstin give to the American people at the close of the book?
2. What does Boorstin assert is the impact of art reproductions?
3. What is Boorstin's subject in Chapter 6 - Section IV? How is the effect discussed defined?
4. What is the second aspect of "successful advertising" described by Boorstin? How is it defined?
5. How does Boorstin define "passivity" in the image in Chapter 5 - Section I?
6. How does Boorstin define "ideal-thinking" and "image-thinking"?
7. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?
8. What changes took place in the binding industry for printmaking? What effect did this have?
9. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?
10. What suggestion does Boorstin state for Americans to improve their image to the world?
This section contains 827 words
(approx. 3 pages at 300 words per page)