The Image: A Guide to Pseudo-events in America Test | Final Test - Medium

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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. In Chapter 6 - Section I, Boorstin asserts that America has experienced a move from what to images?
(a) Ideals.
(b) Concepts.
(c) Thoughts.
(d) Morals.

2. Where is Reader's Digest based?
(a) New York, New York.
(b) Portland, Oregon.
(c) San Francisco, California.
(d) Chappaqua, New York.

3. Whose best-known films are The Ten Commandments, Cleopatra, and The Greatest Show on Earth?
(a) Carl Laemmle.
(b) Cecil B. DeMille.
(c) Adolf Zukor.
(d) Mike Nichols.

4. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Ambiguity.
(b) Appeal of the contrived.
(c) Appeal of the half-intelligible.
(d) Appeal of the self-fulfilling prophecy.

5. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the contrived.
(b) Ambiguity.
(c) Appeal of the half-intelligible.
(d) Appeal of the self-fulfilling prophecy.

Short Answer Questions

1. Daniel J. Boorstin was appointed twelfth Librarian of the United States Congress from 1975 until when?

2. What does Boorstin write essentially means that people have accepted and bought into the image that we are trying to uphold?

3. The third aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?

4. What is the name of a small press capable of printing small-format pieces such as billheads, letterheads, business cards, and envelopes?

5. Boorstin writes that our enemies profit from the fact they are known only, or primarily, through their what?

Short Essay Questions

1. What shift in the American psyche does Boorstin describe in Chapter 6 - Section I?

2. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?

3. How does Boorstin view the impact of advertising on the American psyche?

4. What changes took place in the binding industry for printmaking? What effect did this have?

5. What does Boorstin write of the evolution of linguistics and the pseudo-event in Chapter 6 - Section III?

6. What is the third aspect of "successful advertising" described by Boorstin? How is it defined?

7. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?

8. What changes to the printing industry does Boorstin describe in Chapter 4 - Section I?

9. How does Boorstin define movies as a pseudo-event?

10. How does Boorstin compare domestic and foreign issues in Chapter 6 - Section III?

(see the answer keys)

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