|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. Boorstin begins Chapter 5 - Section II discussing the differences between "ideal-thinking" and what?
(a) Logic thinking.
(b) Commercial thinking.
(c) Image thinking.
(d) Concept thinking.
2. What is the second characteristic of the image, according to Boorstin?
(a) It is believable.
(b) It is synthetic.
(c) It is ambiguous.
(d) It is simplified.
3. What type of book binding begins with the signatures of the book as loose pages which are then clamped together?
(b) Cross stitch.
4. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) Adolf Zukor.
(b) Donald O'Neill.
(c) James Morrison.
(d) Carl Laemmle.
5. What is the first characteristic of the image, according to Boorstin?
(a) It is simplified.
(b) It is believable.
(c) It is ambiguous.
(d) It is synthetic.
Short Answer Questions
1. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
2. Boorstin writes that the amount of dissociation has become so absolute that what no longer feels real?
3. Boorstin suggests in Chapter 6 - Section III that Americans live in a sort of what?
4. When was Daniel J. Boorstin born?
5. In Chapter 6, Boorstin suggests that the greatest challenge Americans are now dealing with is what?
Short Essay Questions
1. How does Boorstin define "ideal-thinking" and "image-thinking"?
2. What does Boorstin assert are the greatest challenges for America and our relationship to the rest of the world?
3. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?
4. What does Boorstin suggest was the impact of Reader's Digest on the populace? What is Reader's Digest?
5. What does Boorstin assert is the impact of art reproductions?
6. What changes to the printing industry does Boorstin describe in Chapter 4 - Section I?
7. What suggestion does Boorstin state for Americans to improve their image to the world?
8. How does Boorstin view the impact of advertising on the American psyche?
9. Why does Boorstin believe the American image is viewed negatively by other nations?
10. What suggestions does Boorstin give to the American people at the close of the book?
This section contains 820 words
(approx. 3 pages at 300 words per page)