|Name: _________________________||Period: ___________________|
This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.
Multiple Choice Questions
1. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the self-fulfilling prophecy.
(d) Appeal of the contrived.
2. What is the second characteristic of the image, according to Boorstin?
(a) It is synthetic.
(b) It is ambiguous.
(c) It is believable.
(d) It is simplified.
3. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?
(a) Media studies.
4. What refers to inexpensive fiction magazines published from 1896 through the 1950s?
(a) Dime store fiction.
(b) Dirt fiction.
(c) Pulp fiction.
(d) Romance fiction.
5. What word does Boorstin suggest we created out of the need to express the specialness of that which is real, in Chapter 6 - Section III?
Short Answer Questions
1. What refers to a single complete page, front and back, in a finished book?
2. In Chapter 5 - Section IV, Boorstin states, "By sharpening our images we have blurred all our" what?
3. Boorstin concludes Chapter 6 - Section V by stating that we must be able to reach beyond into novel experiences and ideas and thus become aware of our what?
4. What company advertised the fact that the bottles were "steam-sterilized," neglecting to mention the fact that all the other beer companies used the same process?
5. Boorstin writes in Chapter 5 that "God himself becomes not a power but" what?
Short Essay Questions
1. What does Boorstin suggest was the impact of Reader's Digest on the populace? What is Reader's Digest?
2. What is Boorstin's subject in Chapter 6 - Section IV? How is the effect discussed defined?
3. How does Boorstin view the impact of advertising on the American psyche?
4. What is the fourth aspect of the image, according to Boorstin in Chapter 5 - Section I?
5. What is the first aspect of "successful advertising" described by Boorstin? What example does he provide?
6. What changes took place in the binding industry for printmaking? What effect did this have?
7. What are the first two aspects of images discussed by Boorstin in Chapter 5 - Section I?
8. How does Boorstin define movies as a pseudo-event?
9. What does Boorstin write of stage and film adaptations in Chapter 4 - Section VI?
10. What changes to the printing industry does Boorstin describe in Chapter 4 - Section I?
This section contains 878 words
(approx. 3 pages at 300 words per page)