|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What editor and co-editor of Publishers' Weekly guided the publication through much of the 20th century?
(a) Jefferson Andrews.
(b) Neil Jackson Smith.
(c) Frederic Gershom Melcher.
(d) Henry J. Williamson.
2. Whose best-known films are The Ten Commandments, Cleopatra, and The Greatest Show on Earth?
(a) Mike Nichols.
(b) Adolf Zukor.
(c) Cecil B. DeMille.
(d) Carl Laemmle.
3. In Chapter 5 - Section IV, Boorstin states, "By sharpening our images we have blurred all our" what?
4. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the contrived.
(d) Appeal of the self-fulfilling prophecy.
5. When did P.T. Barnum purchase Scudder's American Museum?
6. What is the third characteristic of the image, according to Boorstin?
(a) It is ambiguous.
(b) It is synthetic.
(c) It is passive.
(d) It is believable.
7. When was Daniel J. Boorstin born?
8. Boorstin writes that we are left with the "invention of experience" rather than its what?
9. Boorstin claims that in the effort to make art and literature accessible to all, these forms of expression were what?
10. What does Boorstin write essentially means that people have accepted and bought into the image that we are trying to uphold?
11. Who invented the steam powered rotary printing press in 1843 in the United States?
(a) Richard M. Hoe.
(b) Henry Watson.
(c) Stephan Michaelson.
(d) Johannes Gutenberg.
12. Boorstin suggests in Chapter 6 - Section III that Americans live in a sort of what?
13. Where is Reader's Digest based?
(a) San Francisco, California.
(b) Portland, Oregon.
(c) Chappaqua, New York.
(d) New York, New York.
14. In Chapter 5 - Section V, Boorstin states that even ____ have become blurred because of the relentless drive of business and consumerism.
(c) The seasons.
15. What states that the more we create images to "expand experience" the more we inevitably narrow experience?
(a) The mirror effect.
(b) The pseufo-event.
(c) The smoke effect.
(d) The pseudo-effect.
Short Answer Questions
1. The fourth aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
2. When was Publishers' Weekly first published?
3. What major movie studio did Adolf Zukor originate?
4. What is the second characteristic of the image, according to Boorstin?
5. In Chapter 6 - Section I, Boorstin asserts that America has experienced a move from what to images?
This section contains 414 words
(approx. 2 pages at 300 words per page)