|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. What refers to reputation or influence arising from success, achievement, rank, or other favorable attributes?
2. What refers to inexpensive fiction magazines published from 1896 through the 1950s?
(a) Pulp fiction.
(b) Romance fiction.
(c) Dime store fiction.
(d) Dirt fiction.
3. What Muzak designer suggested that his company was more the business of programming than the business of music?
(a) James Morrison.
(b) Carl Laemmle.
(c) Donald O'Neill.
(d) Adolf Zukor.
4. In Chapter 6, Boorstin suggests that the greatest challenge Americans are now dealing with is what?
(b) Foreign affairs.
5. What refers to purpose or attitude toward the effect of one's actions or conduct?
6. Boorstin writes that advertising helps to make a shift from what is true to what is what?
7. What is the first characteristic of the image, according to Boorstin?
(a) It is believable.
(b) It is simplified.
(c) It is ambiguous.
(d) It is synthetic.
8. What refers to the process or fact of personally observing, encountering, or undergoing something?
9. Who developed an early printing press in 1436?
(a) Galileo Galilei.
(b) Stephan Michaelson.
(c) Johannes Gutenberg.
(d) Henry Watson.
10. What refers to theatrical performances presented in one of the 40 large professional theaters with 500 seats or more located in the Theater District, New York?
(b) Main Stage.
(c) West End.
11. Boorstin writes that our enemies profit from the fact they are known only, or primarily, through their what?
12. The second aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(b) Appeal of the half-intelligible.
(c) Appeal of the contrived.
(d) Appeal of the self-fulfilling prophecy.
13. Where is Reader's Digest based?
(a) Chappaqua, New York.
(b) San Francisco, California.
(c) Portland, Oregon.
(d) New York, New York.
14. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(a) Appeal of the half-intelligible.
(b) Appeal of the contrived.
(c) Appeal of the self-fulfilling prophecy.
15. In Chapter 5, Boorstin asserts that we have made a shift from moral value to what value?
Short Answer Questions
1. What production company, recognizing that actors and actresses would demand higher pay if they became well known, refused to give their names?
2. Boorstin writes that the amount of dissociation has become so absolute that what no longer feels real?
3. When was Daniel J. Boorstin born?
4. What major movie studio did Adolf Zukor originate?
5. What French sociologist, philosopher, cultural theorist, and photographer is frequently associated with postmodernism and post-structuralism?
This section contains 430 words
(approx. 2 pages at 300 words per page)