|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. Boorstin writes that advertising helps to make a shift from what is true to what is what?
2. Who invented the steam powered rotary printing press in 1843 in the United States?
(a) Stephan Michaelson.
(b) Henry Watson.
(c) Richard M. Hoe.
(d) Johannes Gutenberg.
3. Boorstin writes that we are left with the "invention of experience" rather than its what?
4. What production company, recognizing that actors and actresses would demand higher pay if they became well known, refused to give their names?
(a) Universal Studios.
(b) Paramount Pictures.
(c) General Film Company.
5. What is the name of a small press capable of printing small-format pieces such as billheads, letterheads, business cards, and envelopes?
(a) Letterhead press.
(b) Jobbing press.
(c) Probing press.
(d) Needle press.
6. Who founded Reader's Digest?
(a) DeWitt Wallace.
(b) Andrew Kaempfer.
(c) James Huntington.
(d) Michael Cinquino.
7. Boorstin claims that in the effort to make art and literature accessible to all, these forms of expression were what?
8. Where is Reader's Digest based?
(a) San Francisco, California.
(b) New York, New York.
(c) Chappaqua, New York.
(d) Portland, Oregon.
9. What refers to a physical likeness or representation of a person, animal, or thing, photographed, painted, sculptured, or otherwise made visible?
10. What states that the more we create images to "expand experience" the more we inevitably narrow experience?
(a) The mirror effect.
(b) The smoke effect.
(c) The pseufo-event.
(d) The pseudo-effect.
11. What is the science of language, including phonetics, phonology, morphology, syntax, semantics, and pragmatics?
(d) Media studies.
12. The second aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
(b) Appeal of the contrived.
(c) Appeal of the half-intelligible.
(d) Appeal of the self-fulfilling prophecy.
13. In Chapter 6 - Section II, Boorstin warns that America has spent too much time attempting to "perfect our image rather than" what?
(a) Our foreign policy.
(b) Our politics.
(d) Our ideals.
14. What does Boorstin assert arose spontaneously through "tradition, history, or by God,"are not made simple, are direct and active in the sense that they pull people forward?
15. What refers to purpose or attitude toward the effect of one's actions or conduct?
Short Answer Questions
1. What refers to something that exists independently of ideas concerning it?
2. What refers to a longing or craving, as for something that brings satisfaction or enjoyment?
3. What word does Boorstin suggest we created out of the need to express the specialness of that which is real, in Chapter 6 - Section III?
4. Boorstin concludes that the United States in now locked in a pattern of "____" in which "we have fallen in love with our own image."
5. The first aspect of successful advertising discussed by Boorstin in Chapter 5 - Section IV is what?
This section contains 479 words
(approx. 2 pages at 300 words per page)