Jack: Straight from the Gut Test | Mid-Book Test - Medium

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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What is Jack's business philosophy of the 1980s?
(a) When a business is showing a loss, fix it on the surface and sell quickly.
(b) For a business to be sustainable, it must have a long-range competitive solution.
(c) For a business to be profitable, it must have a margin of 90 percent or greater.
(d) Use the media to make your company look like it's doing better than it really is.

2. Who says, "When people make mistakes, the last thing they need is discipline"?
(a) Jack.
(b) Gutoff.
(c) Reed.
(d) Coplan.

3. Who is Jack's first professional mentor at GE?
(a) Dr. Dan Fox.
(b) Burt Coplan.
(c) Dr. Harry Drickman.
(d) Lee Iacocca.

4. How does Jack resolve the complaint of the employees who have trained at the GE learning center?
(a) By building another gym for employees to work out their aggressions.
(b) Be developing the Work-Out program.
(c) By sending training manuals to all employees.
(d) By closing the facility.

5. Which two new-hires become important advisers to Jack for the remainder of his career with the company?
(a) Art and Paul.
(b) Bill and Ted.
(c) Bud and Lou.
(d) Dennis and Bob.

Short Answer Questions

1. What does Jack say in a Business Week interview that he realizes he should not change in order to make GE become more competitive?

2. What is GE's TV manufacturing business traded for?

3. How do GE employees take Jack's view on the work environment?

4. How long does it take Jack and his team to find a solution to their new plastics product?

5. Where does Jack move to when he's promoted as one of five sector executives?

Short Essay Questions

1. What are Jack's beliefs regarding self-confidence?

2. Explain Jack's idea of a "boundaryless" company.

3. How does the nuclear incident at Three Mile Island affect GE's business?

4. What is Jack's vision for GE when he takes over as CEO?

5. Briefly outline the trade between GE and a French government-owned electronics company and its benefit to GE.

6. Why does Jack promote selling the GE Housewares division?

7. How do GE employees view Jack's opinion about change?

8. What is Jack's unique approach to marketing industrial plastics in the 1970s?

9. Briefly define and discuss QMI.

10. What basic ideas does Jack say he hopes his book will communicate?

(see the answer keys)

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