Jack: Straight from the Gut Test | Mid-Book Test - Medium

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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. What company does Jack try to buy to increase GE's exposure?
(a) NPR Radio.
(b) Fox News Network.
(c) Sun Records.
(d) Cox Communications.

2. What do young Jack and his friends do to earn a little spare change?
(a) Mow lawns.
(b) Sweep sidewalks.
(c) Sing on the street corner.
(d) Collect bottles to exchange them for the deposit.

3. What setback keeps Jack from attending one of the two colleges of his choice?
(a) Losing his ROTC scholarship to a friend.
(b) Rejection for an ROTC scholarship.
(c) His mother begs him not to move far away.
(d) His mother's health.

4. What kind of employees does Jack want at GE?
(a) Devoted time-clock punchers.
(b) Cheap labor.
(c) All American.
(d) Self-confident entrepreneurs.

5. How does Jack describe himself in Chapter 4 when he was an engineer?
(a) Life of the party.
(b) Humble.
(c) Poor.
(d) Workaholic

Short Answer Questions

1. What is Jack's vision for GE?

2. What is the one complaint that frustrates the employees who train at GE's learning center?

3. What does Jack say is the only realistic form of job security?

4. Who is Jack's first professional mentor at GE?

5. Who does Jack succeed as CEO of General Electric?

Short Essay Questions

1. Describe the management team that Jack builds for GE.

2. What is the accepted business philosophy of the 1980s?

3. What is unique about GE's Crotonville training facility?

4. How does Jack's mother teach him the value of competition?

5. Why does Jack target GE Credit Corp as the company's most promising business?

6. Why does Jack promote selling the GE Housewares division?

7. Why does Jack construct gyms in company facilities?

8. Briefly define and discuss QMI.

9. What two concerns do GE board members have in appointing Jack to be CEO of the company?

10. What does Jack learn about "academic pedigrees"?

(see the answer keys)

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