|Name: _________________________||Period: ___________________|
This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.
Multiple Choice Questions
1. What is a simple example of semiotic decoding?
(a) Reading a page.
(b) Writing a story.
(c) Going to class.
(d) Listening to hip hop.
2. Fill-in the blank. The significance of a sign does not depend on ___________________.
(a) Its message.
(b) Its symbolism.
(c) Its usefulness.
(d) Its interpretation.
3. Fill-in the blank. Semiotic method connects the _____________
(a) Entertainment side of pop culture to ideology.
(b) Entertainment side of pop culture to opinions.
(c) Entertainment side of pop culture to myths,
(d) Entertainment side of pop culture to facts,
4. How do advertisers target kids as customers?
(a) They use enticing music and images to sell the products.
(b) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
(c) They send the message that the kids need to compete with their friends in being the first to get the product..
(d) They send the message to kids that they can have lot of fun.
5. What does Nina Leen's selection, "Just What Do You Do All Day?" showcase?
(a) What a model does on a week day.
(b) What a student does on a school day.
(c) What a housewife does around the house.
(d) What a teenager does on a weekend.
Short Answer Questions
1. What is the main purpose of malls?
2. How does semiotic interpretation of an advertisement help the customers?
3. What is a common advertising model that targets adult female customers?
4. According to the textbook authors, what is the best way to study popular phenomena?
5. What context should one consider first when interpreting a sign?
This section contains 413 words
(approx. 2 pages at 300 words per page)