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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. What is the main purpose of malls?
(a) Provide quality products such as designer brands and public space.
(b) Provide public space for kids and teenagers to hang around.
(c) Provide entertainment, goods, and services.
(d) Provide a variety of products that enrich American life.

2. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out if the product is worth buying.
(b) It helps them to find out the values that the advertisers are targeting.
(c) It helps them to find out which product is most useful.
(d) It helps them to find out which product is most popular.

3. What do designer labels symbolize, according to Anne Norton?
(a) Classic taste.
(b) Teenagers' preferences.
(c) Teenagers' life styles.
(d) A particular life style.

4. How can one derive the meaning of a sign using Semiotic method?
(a) By looking at the facts and their connection to the sign.
(b) By looking at diverse opinions and how they are related to the sign.
(c) By looking at the relationship between the image and the message.
(d) By looking at how things and facts are related to one another.

5. Who is the author of the essay, "Signs of Shopping?"
(a) Laurence Shames.
(b) Thomas Friedman.
(c) Anne Norton.
(d) Jack Solomon.

Short Answer Questions

1. According to Rachel Bowlby, the author of "The Haunted Superstore, " what do people visiting a superstore not like?

2. What does the essay "A Gentleman and a Consumer" examine?

3. How do ads usually portray men?

4. What context should one consider first when interpreting a sign?

5. Who is the pioneer of Semiotics?

(see the answer key)

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