Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.
Multiple Choice Questions
1. What does the essay, "More Factor" examine?
(a) The issue of obesity among Americans.
(b) The issue of the wealth gap in America.
(c) The issue of corporate greed.
(d) The issue of craving for more in America.
2. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's fine taste in choosing quality products.
(b) Customer's identity and wisdom.
(c) Customer's satisfaction with the product.
(d) Customer's middle or upper class status.
3. When did the Study of pop culture as an academic subject start?
(a) 1980s.
(b) 1960s.
(c) 1990s.
(d) 1950s.
4. Who is the pioneer of Semiotics?
(a) Sonia Maasik.
(b) Roland Barthe.
(c) George Lakoff.
(d) Noam Chomsky.
5. How do advertisers target kids as customers?
(a) They send the message to kids that they can have lot of fun.
(b) They use enticing music and images to sell the products.
(c) They send the message that the kids need to compete with their friends in being the first to get the product..
(d) They use the influence kids have over what their parents buy through kid friendly logos and advertisements.
Short Answer Questions
1. What do media signs often conceal?
2. What does the phrase "Commodification of desire" refer to?
3. What does the term, semiotics, refer to?
4. What is a simple example of semiotic decoding?
5. According to Anne Norton, what does catalog shopping lead to?
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