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This quiz consists of 5 multiple choice and 5 short answer questions through Brought to You B(u)y: The Signs of Advertising.

Multiple Choice Questions

1. Who is the author of the essay, "More Factor?"
(a) Anne Norton.
(b) Thomas Friedman.
(c) Laurence Shames.
(d) Sonia Maasik.

2. What does a sign represent?
(a) A direction.
(b) A meaning or a message.
(c) A popular brand.
(d) An image.

3. What is the purpose of the chapter, "Consuming Passions: The Culture of American Consumption?"
(a) Teach students that the culture of consumerism begins with them.
(b) Teach students to recognize how consumption habits change and write about it..
(c) Teach students how to make wise choices and write about them.
(d) Teach students how to analyze and write about consumerism.

4. What is Semiotics really about?
(a) Taste and elegance in pop culture.
(b) Power and ideologies.
(c) Popular culture and lfe style.
(d) Life style and status.

5. Fill-in the blank. Many advertisements connect the product with the __________.
(a) Customer's identity and wisdom.
(b) Customer's satisfaction with the product.
(c) Customer's middle or upper class status.
(d) Customer's fine taste in choosing quality products.

Short Answer Questions

1. What do media signs often conceal?

2. What does glocalization refer to?

3. What is the factor that influences one's semiotic interpretation?

4. Fill-in the blank. Semiotic method connects the _____________

5. Who is the pioneer of Semiotics?

(see the answer key)

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