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This quiz consists of 5 multiple choice and 5 short answer questions through Constructing Race: Readings in Multicultural Semiotics.

Multiple Choice Questions

1. Which of the following products is cited by the authors as a cultural icon?
(a) Nike shoes.
(b) Apple iPod.
(c) The Energizer bunny .
(d) Hello Kitty brand items.

2. What is the name of the film used by Linda Seger in her essay "Creating the Myth?"
(a) Casablanca.
(b) Star Wars.
(c) Lord of the Rings.
(d) Jurassic Park

3. How does semiotic interpretation of an advertisement help the customers?
(a) It helps them to find out which product is most useful.
(b) It helps them to find out if the product is worth buying.
(c) It helps them to find out the values that the advertisers are targeting.
(d) It helps them to find out which product is most popular.

4. What is the primary role of the market researcher?
(a) Developing a customer personality profile that could be used by the advisers to sell products.
(b) Researching where and how customers buy the products.
(c) Surveying the markets to report on what products are popular.
(d) Surveying the customers about their buying habits.

5. Who is the author of "Asian Women in Film: No Joy, No Luck?" .
(a) Suzie Wong.
(b) Jessica Hagedorn
(c) Helen Zia.
(d) Nancy Kwan.

Short Answer Questions

1. What image of woman was in vogue in the movies of the 1980s, according to "The Return of Doris Day" by Sandra Tsing Loh?

2. How does Michael Omi state that Americans commonly judge a person's character?

3. According to Sandra Tsing Loh, the author of "The Return of Doris Day," how is a good girl movie character portrayed in a movie?

4. Fill-in the blank. People buy products based on a system called ____________.

5. What does the essay "A Gentleman and a Consumer" examine?

(see the answer key)

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