|Name: _________________________||Period: ___________________|
This test consists of 15 multiple choice questions and 5 short answer questions.
Multiple Choice Questions
1. As the crisis and other companies lower their prices, how much does Starbucks increase its prices to compensate for the stock they have?
(b) They do not raise their prices at all.
2. What date does Starbucks finally go public?
(a) September 18, 1992.
(b) November 18, 1992.
(c) July 26, 1992.
(d) June 26, 1992.
3. What does Starbucks develop to prevent customer burns and cut down waste?
(a) Cardboard sleeves.
(b) Ceramic mugs.
(c) Cups with handles.
(d) Thicker cups.
4. What does Howard encourage his team to do after the disappointing holiday season?
(a) Stop trying to anticipate trends and stop developing new products.
(b) Anticipate trends and develop new products.
(c) Anticipate trends and stop developing new products.
(d) Stop trying to anticipate trends and start developing new products.
5. Which one of the following is not one of the magazines that United Airlines places an ad in to advertise their association with Starbucks?
(b) U.S. News.
(c) Business Week.
6. When the decision to take Starbucks public is announced, what does Howard feel most investment banks do not understand?
(a) The way the company makes money.
(b) The reasons why there is no franchising available.
(c) The value of the company's employees.
(d) The company's intangible value.
7. Throughout the crisis, what do the Starbucks executives remain committed to providing?
(a) The best quality coffee.
(b) The most variety of coffee products in their stores.
(c) The best prices in the coffee industry.
(d) The biggest selection of non-coffee products in their stores.
8. Which principles does Howard think will continue to drive Starbucks' success?
(a) Hope, innovation, and aspiration.
(b) Hope and aspiration.
(c) Hope and innovation.
(d) Innovation and aspiration.
9. What year does United Airlines begin serving Starbucks coffee on its flights?
10. What is preventing Starbucks from switching to a polystyrene cup?
11. What is significant about the meeting Howard has with the Seattle team to share his concerns for the unreached sales goals?
(a) It is the first time he has indicated thoughts of selling the company.
(b) It is the first time he has not hidden his angst.
(c) It is the first online conference for the company.
(d) It is the first time he has spoken to the entire team at once.
12. Which music company does Howard work with to produce the compilation CDs that are sold in Starbucks stores?
(a) Infinity Music.
(b) AEI Music.
(c) RedEye Music.
(d) Koch Entertainment.
13. When does Starbucks face the crisis of rising coffee bean costs?
(a) July 1995.
(b) June 1994.
(c) February 1994.
(d) March 1995.
14. When does Starbucks open its first store on the East Coast?
(a) November, 1992.
(b) April, 1993.
(c) March, 1993.
(d) December, 1992.
15. What role does Howard talk about transitioning into at the end of the book?
(a) A colleague.
(b) An advisor.
(c) A silent partner.
(d) A cheerleader.
Short Answer Questions
1. Which area has Starbucks stores that become frustrated about the lack of cold drinks to offer customers?
2. Which shoe company did Scott Bedbury work at before joining Starbucks?
3. Which one of the following is not a Starbucks product developed from Don's coffee extract base?
4. What city in Japan hosts the country's first Starbucks store?
5. As the CEO of Starbucks, who is Howard's primary responsibility directed towards?
This section contains 527 words
(approx. 2 pages at 300 words per page)