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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, When They Tell You to Focus, Don't Get Myopic and Lead With Your Heart.

Multiple Choice Questions

1. What was the first city in California to receive a Starbucks store in 1992?
(a) Sacramento.
(b) San Francisco.
(c) San Diego.
(d) Los Angeles.

2. How long do Howard and Jerry Baldwin negotiate before Howard is hired at Starbucks?
(a) Two months.
(b) One month.
(c) Two years.
(d) One year.

3. What other coffee company does Jerry Baldwin purchase?
(a) Peet's Coffee.
(b) Peet's Coffee and Spices.
(c) Peet's Coffee and Tea.
(d) Peet's Coffee, Tea, and Spices.

4. What does Howard believe a business should have at its core?
(a) Financial investors.
(b) A good product.
(c) A good example to follow.
(d) Executive input.

5. What is Howard's initial response to the idea of serving cold drinks in the stores?
(a) He is unsure about how to react.
(b) He approves the request, with several stipulations.
(c) He denies the request.
(d) He approves the request with no changes.

Short Answer Questions

1. What holiday weekend was it when Howard meets Sheri, the woman who eventually becomes his wife?

2. What person is quoted at the very beginning of Chapter 21?

3. What position does Howard hire Lawrence Maltz for?

4. What approach does Howard take when dealing with customer requests?

5. Which city has labor activists that attempt to defame Starbucks?

(see the answer key)

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