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This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Don't Let the Entrepreneur Get in the Way of the Enterprising Spirit and Seek to Renew Yourself Even When You're Hitting Home Runs.

Multiple Choice Questions

1. What country is Perstorp, the parent company of Hammarplast, based in?
(a) Norway.
(b) Sweden.
(c) Ireland.
(d) France.

2. What year does Howard leave Starbucks to open his own espresso cafes?
(a) 1986.
(b) 1984.
(c) 1983.
(d) 1985.

3. Why does Howard insists that Starbucks remain company-owned and not franchised?
(a) To avoid partnerships.
(b) To maximize profits.
(c) To simplify advertising.
(d) To control quality.

4. What is Howard Schultz's position at Starbucks?
(a) Vice President.
(b) District Manager.
(c) Manager.
(d) CEO.

5. What is the prognosis of Howard's father's condition after Howard moves to Seattle?
(a) Less favorable.
(b) More favorable.
(c) The same.
(d) Howard does not know.

Short Answer Questions

1. How does the acquisition of another company affect the employees at Starbucks?

2. Joining Howard and Orin, what is Howard Behar's role in the company?

3. How is Starbucks listed on the NASDAQ stock exchange in New York City?

4. When does Starbucks open its first store on the East Coast?

5. What year does Howard realize that his idea of cafe style coffee houses is taking off?

(see the answer key)

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