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This quiz consists of 5 multiple choice and 5 short answer questions through Part 2, People Are Not a Line Item and A Hundred Story Building First Needs a Strong Foundation.

Multiple Choice Questions

1. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One year.
(b) One month.
(c) One day.
(d) One week.

2. Responding to the success of existent stores, how many Starbucks stores does Howard open in 1990?
(a) Twenty.
(b) Forty.
(c) Fifty.
(d) Thirty.

3. What decision does Howard make about the way he thinks of his father?
(a) To concentrate on the man he was not.
(b) To think about him often.
(c) To concentrate on the man he was.
(d) To think about him every once in a while.

4. With what type of cancer is Howard's father diagnosed as he is ready to move to Seattle?
(a) Throat cancer.
(b) Bone cancer.
(c) Colon cancer.
(d) Lung cancer.

5. How many more stores does Howard open in Chicago to prove that it can catch on in that market?
(a) Four.
(b) Five.
(c) Six.
(d) Three.

Short Answer Questions

1. Which one of the following is not one of the things Howard proposes the company needs to expand successfully?

2. Where was the third Il Giornale store opened?

3. How does Howard describe the service in Starbucks stores when he first begins working there?

4. Which sports team does Howard's father take the family to see?

5. How much money does a group of Seattle businessmen invest in Il Giornale that causes Howard to go forward with his expansion plans?

(see the answer key)

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