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This quiz consists of 5 multiple choice and 5 short answer questions through Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values.

Multiple Choice Questions

1. How does Howard describe the service in Starbucks stores when he first begins working there?
(a) Friendly.
(b) Emphatic.
(c) Arrogant.
(d) Rude.

2. What type of business does Sheri give up before moving to the Northwest?
(a) Advertising.
(b) Fashion design.
(c) Interior design.
(d) Photography.

3. When does Howard graduate from college?
(a) 1975.
(b) 1979.
(c) 1978.
(d) 1974.

4. Which courses does Howard succeed at while going to college?
(a) Marketing and history.
(b) Marketing, mathematics, and communications.
(c) Marketing and communications.
(d) Marketing, history, and communications.

5. How is Howard's idea of creating Starbucks cafes received when he first returns from Italy?
(a) It is rejected by the executives.
(b) It is supported by the executives, but rejected by the owner.
(c) It is rejected by the store employees, but supported by the owner.
(d) It is supported by the store employees.

Short Answer Questions

1. What elements of Italy is Howard trying to interject into America with Il Giornale?

2. Where do Howard and Sheri live while he is working at Hammarplast?

3. What part of New York did Howard grow up in during the 1960s?

4. When was the third Il Giornale store opened?

5. What profession does Ron Margolis, the first investor of Il Giornale, have?

(see the answer key)

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