Name: _________________________ | Period: ___________________ |
This quiz consists of 5 multiple choice and 5 short answer questions through Part 3, Twenty Million New Customers Are Worth Taking a Risk For and You Can Grow Big and Stay Small.
Multiple Choice Questions
1. How long does it take Howard to convince Starbucks to begin serving espresso?
(a) One month.
(b) One week.
(c) One year.
(d) One day.
2. After his father's death, what does Howard work to increase for Starbucks employees?
(a) Pay and benefits.
(b) Benefits, but not pay.
(c) Benefits, pay, and hours.
(d) Pay and hours, but not benefits.
3. Who suggests the name, Il Giornale, for Howard's new coffee houses?
(a) Arnie Prentice.
(b) Jerry Baldwin.
(c) Ron Margolis.
(d) Gordon Bowker.
4. How does Howard describe Sheri's support?
(a) Unpredictable.
(b) Unfathomable.
(c) Unfailing.
(d) Unbelievable.
5. In order to spend more time with his family, what title does Howard give to Orin in 1994?
(a) President and Chief Executive Officer.
(b) Executive Partner.
(c) Vice President.
(d) President and Chief Operating Officer.
Short Answer Questions
1. What part of the original Starbucks logo does Howard keep for the new company?
2. What position does Howard hire Lawrence Maltz for?
3. What comparison does United Airlines make about its decision to serve Starbucks coffee on its flights?
4. What date does Starbucks finally go public?
5. As Howard, Orin, and Howard Behar are running the company, how does Howard feel about franchising?
This section contains 277 words (approx. 1 page at 300 words per page) |