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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. __________, at the time of the printing of the book, had its own culture jamming site on the Internet, filed under 'alternative.'

2. Students on many college campuses are beginning to question the ________ arrangements as well as the partnerships in the universities.

3. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.

4. ____________ now focus on the horrible practices of corporations in third world countries.

5. _________ are made in factories, brands are what consumers buy, according to companies today.

Short Essay Questions

1. What was the primary goal of the RTF, or Reclaim the Streets, movement which began in England?

2. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

3. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

4. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

5. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

6. Who were some of the groups that police were able to break up in England during the 1990s?

7. What do governments in third world countries offer to American companies as incentives to move their production there?

8. What were some of the activities that the RTF group would do in order to reclaim public space?

9. How does the health care industry begin to incorporate the idea of impermanent workers?

10. What is the value of using cheaper labor in different countries around the world, according to some businesses?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies save money when they don't have to pay benefits to contracted employees.

Part 1: Do you think it's right for companies to not offer benefits to employees?

Part 2: What happens to employee job satisfaction when benefits are not a part of their package?

Part 3: Why do you think companies are so concerned about cutting costs and not as concerned about employee satisfaction?

Essay Topic 2

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

Essay Topic 3

The Internet now can custom tailor a person's online experience by posting ads relating to keywords the computer user has used before.

Part 1: Why do you think advertising is so prevalent online today?

Part 2: How do you think advertisers are being too heavy handed in their advertising online today?

Part 3: Do you think you have bought more items today because of Internet advertising?

(see the answer keys)

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