No Logo: Taking Aim at the Brand Bullies Test | Final Test - Hard

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 short answer questions, 10 short essay questions, and 1 (of 3) essay topics.

Short Answer Questions

1. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.

2. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.

3. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

4. What is the name of one of the largest employers in the United States, at the time this book was written?

5. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.

Short Essay Questions

1. How has billboard jamming been reborn in times of Internet and other forms of advertising?

2. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

3. What was the technique used by reporters to help expose the atrocities of factory conditions?

4. What is the overall concept behind corporate and culture jamming?

5. What is the broader goal of culture jamming, according to Klein in her book?

6. What does Klein say is the new corporate philosophy since the introduction of branding?

7. How is the arrangement of the sweatshops said to be contractual and to absolve management from responsibility?

8. What do governments in third world countries offer to American companies as incentives to move their production there?

9. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

10. Why are the factories themselves walled off from the rest of the world and the general population of the area?

Essay Topics

Write an essay for ONE of the following topics:

Essay Topic 1

Companies thrive on accessing customers in as many ways as possible, implanting their advertising in the minds of the people.

Part 1: How do you think companies succeed in their current marketing strategies? Cite one company example.

Part 2: How do you think companies fail in their current marketing strategies? Cite one company example.

Part 3: Why you think advertising is still so prevalent in the modern world? Do you think it's necessary?

Essay Topic 2

Over time, the concept of a sweatshop was attacked and many shops now have strict working policies in effect.

Part 1: Why do you think the idea of a sweatshop is still appealing to some companies?

Part 2: Do you think that workers should always be paid fairly for the work they do?

Part 3: How do you think social activism has helped or hindered the concept of sweatshops in the world?

Essay Topic 3

Companies research the customers they expect to have, trying to learn more about their habits, their goals, and their ideas about life.

Part 1: Why do you think this customer research is so important for companies to do?

Part 2: How do you think advertising might be different if the research wasn't being done by the companies?

Part 3: Does it seem to be fair to research customers in order to tailor advertisements to their needs?

(see the answer keys)

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