No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.
(a) Heard.
(b) Believed.
(c) Witnessed.
(d) Seen.

2. A big problem with sweatshops and corporations is that codes of _______ are not enforceable, like laws are.
(a) Workers.
(b) Sweatshops.
(c) Ethics.
(d) Conduct.

3. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Find something better.
(b) Afford to move out of their parents' house.
(c) Be in management.
(d) Get done with school.

4. ___________make up a large percentage of the workers for Microsoft and other software companies.
(a) Interns.
(b) Illegal workers.
(c) Executives.
(d) Freelancers.

5. The _________ culture is one of the places where culture jamming seems to have become a trendy way to improve sales.
(a) Health.
(b) Drug.
(c) Art.
(d) Music.

Short Answer Questions

1. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.

2. Foreign countries want to draw in foreign investors, so they have set up _____________.

3. What was the Criminal Justice Act designed to stop from happening?

4. The London RTSers say that their goal is for participants to inspire each other to visualize industrial _________.

5. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?

Short Essay Questions

1. What were some of the activities that the RTF group would do in order to reclaim public space?

2. What is culture jamming and what does it do for society?

3. What is the focus of the Adbuster activities now rather than just focusing on the content or the techniques of advertisers?

4. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

5. What does Klein say is the new corporate philosophy since the introduction of branding?

6. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

7. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

8. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

9. What do governments in third world countries offer to American companies as incentives to move their production there?

10. What is the broader goal of culture jamming, according to Klein in her book?

(see the answer keys)

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