No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. Billboard __________ has now spread to hacking into Internet sites in order to show new messages.
(a) Junkers.
(b) Junkies.
(c) Hackers.
(d) Jamming.

2. In order for the branded system to work well, the employees must know little of the ___________ of the products they create.
(a) Origin.
(b) Quality.
(c) Advertising.
(d) Marked lives.

3. For many French students in the late 1960s, the enemy was the rigidness and the conformity of the __________ Man.
(a) Truth.
(b) Business.
(c) Media.
(d) Company.

4. In response to the weakening opportunities for the everyday person to get ahead, a sense of anti-corporate ___________ emerges.
(a) Commercials.
(b) Democracy.
(c) Militancy.
(d) Activism.

5. The best way to make a difference, according to the author when speaking with students concerned about sweatshops, is to stay informed by using ___________.
(a) The company customer service line.
(b) The government.
(c) The courts.
(d) The Internet.

Short Answer Questions

1. Many laid off workers are made to come back as ___________ in order to have their jobs, though at lower wages and no benefits.

2. Which company actually approached Ralph Nader in order to get him to do a corporate spot in its ad campaign?

3. ____________ is also beginning to treat multinational corporations as major players in the denial of human rights worldwide.

4. _________ are made in factories, brands are what consumers buy, according to companies today.

5. People are beginning to resent the destruction of __________ which comes as a result of oversaturation by particular advertising campaigns.

Short Essay Questions

1. What was the technique used by reporters to help expose the atrocities of factory conditions?

2. What were some of the activities that the RTF group would do in order to reclaim public space?

3. How does the health care industry begin to incorporate the idea of impermanent workers?

4. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

5. How has billboard jamming been reborn in times of Internet and other forms of advertising?

6. What is culture jamming and what does it do for society?

7. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

8. What do governments in third world countries offer to American companies as incentives to move their production there?

9. Who were some of the companies which were exposed for their third world atrocities by investigative reporters?

10. How did the National Labor Committee begin to expose the atrocities taking place in factories around the world?

(see the answer keys)

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