No Logo: Taking Aim at the Brand Bullies Test | Final Test - Medium

Naomi Klein
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This test consists of 5 multiple choice questions, 5 short answer questions, and 10 short essay questions.

Multiple Choice Questions

1. The new economy now includes a large number of permanent _________ and executives who earn large salaries and get stock options.
(a) Factory foreman.
(b) Managers.
(c) Workers.
(d) Employees.

2. The _________ has become the hottest commodity when it comes to the advertising culture.
(a) Stories.
(b) Schools.
(c) TV.
(d) Street.

3. The National _________ Committee has been the most successful in creating cracks in the branded economy.
(a) Branding.
(b) Democratic.
(c) Labor.
(d) Republican.

4. Those who work at a Starbucks or a Borders are working there until they can __________________.
(a) Afford to move out of their parents' house.
(b) Find something better.
(c) Be in management.
(d) Get done with school.

5. Contracted ________ work is becoming the norm for many companies, according to the findings of Klein.
(a) Slum.
(b) Home.
(c) Factory.
(d) Underground.

Short Answer Questions

1. What was the Criminal Justice Act designed to stop from happening?

2. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

3. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.

4. Thus, ____________ will be hooked up to an IV in the new billboards, showing the troubles with smoking.

5. _________ are made in factories, brands are what consumers buy, according to companies today.

Short Essay Questions

1. What is culture jamming and what does it do for society?

2. What are some of the examples of the impermanence of jobs in the United States, according to Klein?

3. Why do businesses say that promoting a brand is an expensive business, according to Klein in her book?

4. Why weren't women able to feed their children milk as they were growing up in the sweatshop conditions?

5. What is the overall concept behind corporate and culture jamming?

6. Who were some of the violent dictatorships which were also highlighted as sweatshops were brought into the public eye?

7. What are some of the results of the mass shutdowns of American factories and production lines?

8. What happens when the factory jobs are reduced to part time or temporary workers, or they are outsourced?

9. What are the two fronts on which the retailers are winning in terms of paying production and retail workers?

10. What are the benefits for companies like Nike to use factory zone areas in foreign countries for their production?

(see the answer keys)

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