No Logo: Taking Aim at the Brand Bullies Short Essay - Answer Key

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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1. What is the reason why most corporations for most of the Twentieth century were growing in size?

The corporations for most of the Twentieth century were growing because they actually produced everything they sold.

2. What did companies do in response to the consumers' needs for improvements in their lives?

Companies began to advertising in larger amounts in order to respond to the consumers' need for improvements in their lives.

3. Why did brand names come to be in the market as companies continued to produce goods for consumers to buy?

Brand names came into being as the companies all began to produce many of the same goods, so brand names helped to differentiate the products.

4. What had to happen in businesses when they realized that traditional advertising was not enough?

Businesses began to realize they needed to infiltrate every corner of life as they saw that traditional advertising was not enough for branding.

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