No Logo: Taking Aim at the Brand Bullies Short Answer Test - Answer Key

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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1. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.

Corporations.

2. To promote their __________, corporations are waging a war on public and individual space, according to Klein.

Brand.

3. As ____________ promised to improve the lives of customers, companies began mass advertising campaigns.

Inventions.

4. As multiple ___________ began to produce the same products, however, the idea of brand names came into being.

Companies.

5. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

Consciousness.

6. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.

Mark up.

(read all 180 Short Answer Questions and Answers)

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