No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz G

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Entities.
(b) Names.
(c) Factories.
(d) Companies.

2. Long term jobs are now being replaced with _________workers who are supplied by staffing agencies.
(a) Full time.
(b) Temporary.
(c) Indian.
(d) Illegal.

3. Selection vs. __________ is a strategy in which consumers believe they have choices because of the large selection available.
(a) Choice.
(b) Price.
(c) Brand.
(d) Name.

4. By _________, Redstone means branded entertainment products that he pats and molds to fit his various media holdings.
(a) Stores.
(b) Movies.
(c) Books.
(d) Software.

5. The Triangle Shirtwaist Company _________ was the defining incident of the first anti-sweatshop movement in the United States.
(a) Takedown.
(b) Raid.
(c) Protest.
(d) Fire.

Short Answer Questions

1. Those who work at a Starbucks or a Borders are working there until they can __________________.

2. In order to promote a brand, a company needs to purchase both physical and air ____________ for these products.

3. The broader goal of the process in #139 is to take back the public _________ and to stop the corporations from taking over all of the public's senses.

4. Microsoft required its temporary employees to take _________ days off during the course of a year, unpaid, to keep their temporary status.

5. Retailers who want to maintain a __________ venue might need to reject certain types of music, movies, etc.

(see the answer key)

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