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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. When a company was sold, if the brand name was known and popular, a huge ___________ could be expected as a result.
(a) Loss.
(b) Celebration.
(c) Mark up.
(d) Party.

2. The Critical _________ bike rides was a movement which began in San Francisco in 1992 and spread throughout the globe.
(a) Bike.
(b) Ride.
(c) Truth.
(d) Mass.

3. What is the name of one of the largest employers in the United States, at the time this book was written?
(a) Manpower.
(b) Allied Staffing.
(c) Microsoft.
(d) Tru Benefits.

4. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Companies.
(b) Names.
(c) Factories.
(d) Entities.

5. Which female magazine decided to go advertisement free in order to show its support of women and their own right to decide what they want to buy?
(a) Seventeen.
(b) Teen.
(c) Ms.
(d) Bust.

Short Answer Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.

2. Buyouts and __________ cause many companies to be coupled together with one entity acting under several different names.

3. __________ bought block stocks in Hasbro and Galoob before he sold the toy companies the licensing rights to the new Star Wars films.

4. ____________ is the name of the many cool hunting agencies which looked out for trends which would be successful.

5. During which period of time was there a successful attack on the practice of advertising?

(see the answer key)

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