No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz G

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Agent Blackberry of the Bionic Baking Brigade says to many corporate leaders, "To their lies, we respond with _______."
(a) Action.
(b) Protest.
(c) Anger.
(d) Pies.

2. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Bottom line.
(b) Customers.
(c) Reputation.
(d) Attitude.

3. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Working.
(b) Middle.
(c) Upper.
(d) Lower.

4. By changing the ad message, the __________ behind the company who originally made the advertisement can be exposed.
(a) Money.
(b) Cost.
(c) Intention.
(d) Truth.

5. Markets that respond to the tyranny of size have always had a tendency toward __________.
(a) Illegal activities.
(b) Low prices.
(c) Buyouts.
(d) Monopoly.

Short Answer Questions

1. Brand images seems to not only be the source of so much corporate wealth, but also the corporate ___________.

2. Brand names became synonymous with the idea of corporate __________, and agencies began to focus on the brand rather than the product.

3. Software companies began to realize that _________ work out to people who could work at home was far cheaper than permanent positions.

4. A larger company will help a school out so long as their __________ and products are prominently displayed in the school.

5. Large corporations give money to movie makers in order to get their products prominently featured in __________.

(see the answer key)

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