No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz G

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Middle.
(b) Working.
(c) Upper.
(d) Lower.

2. Newsworthy stories and important stories may be ___________ when a corporation does not agree with the piece.
(a) Shown.
(b) Ignored.
(c) Killed.
(d) Hidden.

3. While larger big box stores do give people a large selection of goods, the consumer is still limited by the choice of __________.
(a) Brands.
(b) Prices.
(c) Retailer.
(d) Advertising.

4. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.
(a) Automatic.
(b) Shopping.
(c) Family.
(d) Lifestyle.

5. The boardroom has become a place for brand enhancement and for ___________ creation so as to draw customers in.
(a) Schedule.
(b) Product.
(c) Trust.
(d) Mythology.

Short Answer Questions

1. When ________ got wind that people were going to publicly ignore their company, their form letters came to a halt.

2. Production is farmed out to cheaper workers who can meet ___________ as cheaply as possible.

3. The shutdown of U.S. ___________ has continued over the years, causing towns to lose their economy and their tax base.

4. Cultural homogenization provides a basis for meaningful global ___________, even in the midst of claustrophobia.

5. Which sorts of laws were largely dismantled by the Reagan administration, which led to much of the branding activities?

(see the answer key)

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