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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. It seems that the concentration of media ownership has successfully devalued the right to free speech by severing it from the right to be ________.
(a) Believed.
(b) Heard.
(c) Seen.
(d) Witnessed.

2. America is experiencing unprecedented growth in the young ____________ in companies as a result of advertising to the younger market.
(a) Production workers.
(b) CEOs.
(c) Line workers.
(d) Customers.

3. The National _________ Committee has been the most successful in creating cracks in the branded economy.
(a) Labor.
(b) Democratic.
(c) Republican.
(d) Branding.

4. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.
(a) Prison.
(b) Company.
(c) Loop.
(d) Name.

5. What is the branded town as build by Disney in Florida, whose aim is to create an entirely branded experience?
(a) Joyness.
(b) Celebration.
(c) Mouseville.
(d) Mickey and Minnie.

Short Answer Questions

1. America seems to be moving into an _____________ relative to employment within the borders of the states.

2. ___________ not only has a number of different spin off channels, but it also offers shops which hold a full scale model of a T. Rex.

3. ___________ purchased Blockbuster Video and Paramount Pictures in 1997, which allows them to make substantial profits.

4. __________ is one company which decided to disassociate itself from genetically modified foods after a series of protests.

5. The problem with branded vacation destinations is that they only offer a ___________ opportunity for branding convergence.

(see the answer key)

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