No Logo: Taking Aim at the Brand Bullies Quiz | Eight Week Quiz F

Naomi Klein
This set of Lesson Plans consists of approximately 103 pages of tests, essay questions, lessons, and other teaching materials.
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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 12-18.

Multiple Choice Questions

1. Nike and _________ were the first to conceive of the idea of co-branding, with much success for both companies.
(a) Apple.
(b) Hilfiger.
(c) Reebok.
(d) Dell.

2. Klein believes that it is a myth that _____________ are growing in today's day and times, according to her book.
(a) Corporations.
(b) Employees.
(c) Products.
(d) Waistlines.

3. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Environment.
(b) Clothing.
(c) Farming.
(d) Technology.

4. The compounds where the factories are based include a number of amenities when __________ management must be there.
(a) Irish.
(b) British.
(c) American.
(d) Indian.

5. ____________ now focus on the horrible practices of corporations in third world countries.
(a) Movies.
(b) Protests.
(c) Websites.
(d) Documentaries.

Short Answer Questions

1. What's interesting is that the brand owners do not actually own the _____________, as these are owned by third parties.

2. ___________ is a retailer which has engaged in price wars, offering prices so low that no competitor can ever compete.

3. The contemporary definitions of female ________ make those who witness these images begin to feel insecure and inadequate.

4. Rob Lieber noted that the time of considering yourself an ___________ has passed. Rather, he notes that people should consider themselves as service providers.

5. Nike has a branded hotel called _________ Lodge in British Columbia in order to give customers a branded experience.

(see the answer key)

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