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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 9-11.

Multiple Choice Questions

1. Corporations have even begun to sponsor entire _______________ like MTV in order to continue marketing all day and night.
(a) Cable channels.
(b) Time zones.
(c) Countries.
(d) Groups.

2. As a result of having so many more managers, the _________ class is beginning to diminish in size.
(a) Working.
(b) Upper.
(c) Lower.
(d) Middle.

3. Many believed the declining job market would be re-energized by ____________ innovations.
(a) Farming.
(b) Environment.
(c) Technology.
(d) Clothing.

4. In the third world countries and the factories, there is always a new crop of ____________ to replace those who leave.
(a) Old people.
(b) Immigrants.
(c) Young people.
(d) Companies.

5. The next level of branding, according to Klein, may be to turn entire cities into brand ____________.
(a) Entities.
(b) Names.
(c) Factories.
(d) Companies.

Short Answer Questions

1. America seems to be moving into an _____________ relative to employment within the borders of the states.

2. When was the first Disney store created in order to begin the idea of a brand experience?

3. The synergy of many pieces of a town into one specific group often begins with ______________ so that there is enough money to take over the town.

4. Synergy's efficiency is not measured by the success of any one product, but on how well any one of the products _______ through the channels.

5. Those who are working in a third world country have women who will work until they are ____________ or are too old to withstand the conditions.

(see the answer key)

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