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This quiz consists of 5 multiple choice and 5 short answer questions through Chapters 6-8.

Multiple Choice Questions

1. __________ is an activity of branded chains to saturate a metropolitan area with a strategic placement of stores.
(a) Infiltrating.
(b) Bombing.
(c) Grouping.
(d) Clustering.

2. Wal-Mart has the power to veto certain CDs or books since that one book or CD is not going to impact its ______________.
(a) Bottom line.
(b) Reputation.
(c) Customers.
(d) Attitude.

3. The introduction of ____________ helps to create synergy, but also drives out smaller stores who cannot compete.
(a) The Internet.
(b) Superstores.
(c) Price cutting.
(d) Malls.

4. In 1974, the U.S. government began to implement anti-trust laws in order to prevent three major U.S. _________ from producing entertainment shows for their own purposes.
(a) Television stations.
(b) Radio stations.
(c) Book publishers.
(d) Newspapers.

5. Fast food chains now offer children's meals with branded __________ to help promote a certain media event or movie.
(a) Advertisements.
(b) Messages.
(c) Toys.
(d) Colors.

Short Answer Questions

1. Wal-Mart and K-Mart refuse to carry any ________ with inappropriate covers or lyrics.

2. "Branding in its truest and most advanced incarnations is about corporate _______________."

3. Once hotels, villages, restaurants, and entire towns are included in a corporation's plans, it can cause a branded __________.

4. Corporations want to make brands less of a connection to a retailer and more of a __________ choice.

5. Which of the U.S. presidents began to dismantle the anti-trust laws which allowed for joint research between competitors?

(see the answer key)

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